---
title: "Create a Buy & Get discount code"
slug: "create-a-buy-get-discount-code"
tags: ["Setup"]
updated: 2026-07-10T19:58:24Z
published: 2026-07-10T19:58:24Z
canonical: "mysupport.roller.software/create-a-buy-get-discount-code"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a Buy & Get discount code

Buy and Get offers are a great way to incentivize your guests to add more to their cart and make them feel like they've unlocked a reward. Use it to offer a “Buy 2, Get 1 Free” deal or a discounted item when a specific product is purchased.

In this guide, we’ll walk through how to create and customize a Buy and Get discount code in Venue Manager.

> [!NOTE]
> Percentage based, multi-use (eg 2-for-1) and flat price discounts **aren’t supported for recurring membership products**. To apply a discount to the first month of a recurring membership, use a [fixed amount discount](/v1/docs/create-a-fixed-amount-discount-code) instead.

## Create a new discount

1. From Venue Manager, go to **Products** > **Discount codes** > **Create a discount code**.
2. Give your discount code a name to identify it in ROLLER.
3. If you're creating a discount for staff, select **This is a staff only discount**.

## Configure the details

Under **Discount type**, select **Buy & Get**.

Buy and Get discounts **automatically scale in the cart** (eg a 2-for-1 offer scales to 4-for-2, then 8-for-4 if the guest adds the right amount of applicable products to their cart). To prevent this, set a usage limit on the discount (see the **Additional** **options** section below).

1. **Buy:** Select the product(s) and quantity a guest needs to purchase to qualify for the discount.
2. **Get:** Choose the quantity and products the guest will receive as part of the offer. If it's a like-for-like deal (eg Buy one, Get one 50% off), select **Same product variation as "Buy"**.
3. Specify whether the discount is a percentage or a fixed dollar amount, then enter the discount amount that applies to the **Get** product. For example, if the **Get** product is free, you can discount by 100%.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15889250565007.png)

## Choose how to generate the discount code(s)

Select one method to create discount codes.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/16308164095375.png)

### Create custom codes

Type codes manually or generate them automatically.

- **Manual entry:** Type a code in the field and press Enter. Add as many as you need. To remove a code, select the X next to it.
- **Auto-generate:** Select **Generate** **code** to have ROLLER create unique codes automatically. Generate as many as you need.

### Upload codes in bulk

Batch create up to 1,000 codes at once using a CSV file.

1. Download the following file:

[](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/ROLLER Bulk Discount Code Upload - Please ensure each code is in a separate cell(2).csv)ROLLER Bulk Discount Code Upload - Please ensure each code is in a separate cell34 Byte[](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/ROLLER Bulk Discount Code Upload - Please ensure each code is in a separate cell(2).csv)
2. Open the file and replace the sample codes with your own (one column for all discount codes).
3. Upload the completed file.

### Issue code on purchase

Let ROLLER automatically create a unique discount code and issue it to guests when they purchase specific products.

When you select this option, guests receive two emails after purchase:

- An [order confirmation email](/v1/docs/send-an-order-confirmation-email-from-the-booking-in-venue-manager)
- A [discount email](/v1/docs/customize-the-email-template-for-issued-discount-codes) containing their unique discount code

Under **Products**, choose which products trigger the code.

> [!NOTE]
> Membership products and gift cards won't appear as an option in the Products list. Also, the **Shareable discount URL** option below is not available for discounts set to issue codes on purchase.

Select **Use ticket ID as discount code** if you want guests to use their ticket ID as the code. They can only redeem on the same day they purchased the ticket. If you want guests to redeem on a different day, leave this unselected — ROLLER will generate a unique code instead.

Turn on **Print discount on receipt** to also print the issued code on the guest's POS receipt — including a QR code, expiry date, and the redemption instructions you add below.

Under **Sales channels**, choose which sales channels should automatically generate and issue the discount code at the time of purchase. This is separate from where the code can be redeemed, which you configure later under **Sales channels** in the availability section.

Under **Add redemption instructions**, describe when and how guests can use their discount. This text appears in the discount email, on the printed receipt, and in other redemption details.

> [!NOTE]
> Receipt printing works with cloud printing and ROLLER Connect (Windows Service and ROLLER Connect). If **Receipts can be emailed from POS** is enabled in your [global POS settings](/v1/docs/manage-global-pos-device-settings-from-venue-manager), the issued discount code is also included in the emailed receipt PDF.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/16308170929807.png)

## Share a discount link with guests

> [!NOTE]
> Shareable discount URLs are currently supported with full-page progressive checkouts. They can't be used with overlay or legacy checkouts. If your venue uses an overlay checkout, see [Automatically apply discount codes in overlay checkout](/v1/docs/automatically-apply-discount-codes-in-overlay-checkout), which requires developer support.

Select **Shareable discount URL** to generate a link that applies this discount automatically at checkout. Guests don't need to enter a code.

Under **Add redemption instructions**, enter the message guests will see when they open the discount link. Describe what the discount applies to and any conditions they should know. You can format your message using bold, italic, lists or links.

The URL is pre-generated using your venue's default checkout and the first discount code you created. To change either, select **Edit URL:**

1. Choose the **Destination checkout** — the checkout URL where the discount will apply.
2. Choose the **Discount code** to use — select from your configured codes.
3. Copy the **Shareable discount URL**.
4. Select **Save** to confirm.

You can also use the **copy button** next to the URL on the main page to copy it at any time. Share the URL in emails, SMS or campaigns to send guests directly to checkout with the discount pre-applied.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15889037620879.png)

## Set availability

Under **Availability**, set when the discount can be used. For both **Discount usage** and **Visit dates**, choose **Ongoing** or **Date range**.

### Discount usage

Choose when the discount can be used — for example, use before Jan 31 to get Buy 2, Get 1 Free on jump passes.

- Select **Ongoing** to make the discount available from a start date with no end date. For example, a code that's valid from 1 February with no expiry.
- Select **Date range** to restrict usage to specific dates, days of the week, and times of day (sessions only). For example, a code that can only be redeemed during a two-week sale period.

### Visit dates

Controls the dates and times when guests must visit to redeem the discount — for example, visit on Fridays before 5 PM to get a free jump sock with every jump pass purchased.

- Select **Ongoing** to allow visits from a start date with no end date. For example, a code that applies to any visit from 1 March onwards.
- Select **Date range** to restrict visits to specific dates, days of the week, and times of day (sessions only). For example, a code that only applies to weekday morning sessions in March.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15889540805263.png)

### Add date ranges

When Date range is selected, you can build up as many date ranges as you need — each with its own days and optional time windows. To add a range, select **Add new dates**, then:

1. Set the **Date range** — the start and end dates for this period.
2. Select the **Days of week** when the discount applies within that range.
3. (Optional) To restrict by time of day, uncheck **All day** for each relevant day and select **+ Add time** to add one or more time windows. Time windows apply to sessions only.
4. Select **Save** to confirm the range.

Select **+ Add new dates** again to add another range. Repeat until you've covered all the date ranges, and any times you need.

**Example**

To run a Buy 2, Get 1 Free offer on jump passes across two separate periods:

|  | Setting |
| --- | --- |
| Discount usage | Ongoing from 1 Feb |
| Visit dates — range 1 | 1 Mar–31 Mar, Mon–Thu, 11 AM–3 PM |
| Visit dates — range 2 | 1 Sep–30 Sep, Mon–Thu, 11 AM–3 PM |

With this setup, guests qualify for Buy 2, Get 1 Free on jump passes when they visit Monday–Thursday between 11 AM and 3 PM in March or September.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15889053309071.png)

### Sales channels

Use **Sales channels** to choose where the discount can be redeemed.

- Checkout & API
- Self-serve kiosk
- POS
- Venue Manager

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15889102198159.png)

### Require a manager PIN

Select **Require a manager PIN to use this code at POS** to require manager approval before the discount can be applied at POS.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15889086619023.png)

## Additional options

Apply limits to control how often discount codes can be used, to keep them aligned with your marketing goals and prevent overuse.

You can create urgency by capping redemptions, such as making the code available only to the first 10 guests who use it.

### Buy & Get usage limits work differently

Instead of counting each discounted item individually, the entire "Get" portion of the offer is treated as a single usage.

For example, with a "Buy 4, Get 2 at 50% off" offer and a 1x usage limit:

- Guest #1 buys 4 items and gets 2 at 50% off — that's 1 use.
- Guest #2 buys 8 items — they *could* qualify for 4 at 50% off, but the 1x limit caps the discount to just 2 items at 50% off

### Limit discount uses

Select **Limit discount uses** to set a cap on how many times the code can be used. Usage limits must be configured if you want the discount to apply to more than one eligible product in a single checkout. Without a usage limit, the discount applies to only one product in the cart by default.

To limit how many times the discount can be used, select **Limit discount uses**, then set the number of uses and select a limit type.

**Per code**

Sets how many times the code can be used across your entire guest base. A “Buy 4, get 1 free” jump pass code with a limit of 200 means the offer can be redeemed 200 times in total.

The discount applies once per booking.

- Select **Include booking rule** to set the maximum number of booking items the discount can apply to within a single booking. Enter the number of uses — each qualifying item in the booking counts as one use toward this limit.
- Select **Allow multiple uses in same booking** to let guests use the same code more than once within a single booking.

**Per code per day**

Works like per code, but limits the number of times the code can be used each day, within any booking date restrictions you’ve set.

**Per guest**

Limits each guest to using the code once, preventing the same guest from using it more than once.

Select **Include booking rule** to set the maximum number of times a guest can use the code for selected products in a single booking.

**For each selected product (regardless of quantity purchased)**

Every booking transaction counts as one use of the code when applied, regardless of how many items are bought.

- A “Buy 2, get 1 free” offer on jump passes — a group buying 4 eligible tickets at once counts as 1 of the 10 uses.
- Select **Codes can only be used once** to restrict the code to a single use per guest across all time.

**Across selected products (quantity purchased counts towards uses)**

Each qualifying booking item in a booking is counted as one use.

A “Buy 3, get 1 free” offer with a 5-use limit — buying 3 eligible tickets in one transaction counts as 3 of the 5 uses.

### Limit to specific guest segments

Restrict who can redeem this discount by selecting one or more guest segments. The discount only applies for guests who match the selected segments and whose identity has been captured at the time of purchase. See [Create and manage guest segments](/v1/docs/create-and-manage-guest-segments).

### Set a maximum discount per booking

Select **Set a maximum discount per booking** to cap the total value of the Get discount applied per booking. This limits the total saving across all qualifying items in a single transaction.

## Check and save the discount

Confirm that the discount type, availability, and additional options are set up correctly before saving. Once everything is in order, **Save** the discount to activate it for your guests.

## Learn more

Learn how to [apply a discount code to a booking in Venue Manager](/v1/docs/add-or-remove-discounts-from-a-booking-in-venue-manager), or [redeem the discount code at POS.](/v1/docs/sell-items-and-redeem-discounts-and-memberships-at-pos)

Guests can also redeem the discount for qualifying items when purchasing them via online checkouts.

[](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/ROLLER Bulk Discount Code Upload- Please ensure each code is in a separate cell(3).csv)ROLLER Bulk Discount Code Upload- Please ensure each code is in a separate cell34 Byte[](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/ROLLER Bulk Discount Code Upload- Please ensure each code is in a separate cell(3).csv)

## Related

- [Track guest behavior and conversions in progressive checkouts](/track-guest-behavior-and-conversions-in-progressive-checkouts.md)
- [Create a quantity-based price rule](/create-a-quantity-based-price-rule.md)
- [Get started with discount codes](/get-started-with-discount-codes.md)
- [Contact ROLLER support](/contact-roller-support.md)
- [Add the overlay checkout experience to your website](/add-the-overlay-checkout-experience-to-your-website.md)