---
title: "Create a percentage discount code"
slug: "create-a-percentage-discount-code"
tags: ["Setup"]
updated: 2026-07-04T23:07:39Z
published: 2026-07-04T23:07:39Z
canonical: "mysupport.roller.software/create-a-percentage-discount-code"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a percentage discount code

Percentage discounts are a great way to make your pricing feel more approachable. From “20% off all jump passes” to “Save 15% on your entire purchase,” these offers work well because they scale with what the guest spends.

In this guide, we’ll show you how to set up percentage discount codes in Venue Manager.

## Create a new discount

1. From Venue Manager, go to **Products** > **Discount codes** > **Create a discount code**.
2. Give your discount a name to identify it in ROLLER.
3. If you're creating a discount for staff, select **This is a staff only discount**.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15882226944783.png)

## Configure the details

1. Under **Discount** **type**, select **Percentage**.
2. Set the **percentage** **amount** of the discount. To offer an item free (100% off) as part of a deal (eg Buy two Jump Passes, Get one Free) use the [Buy and Get discount](/v1/docs/create-a-buy-get-discount-code).
3. Choose **which** **products** the discount applies to. You can select specific products, all products (excluding gift cards), specific gift card or memberships.

![CleanShot 2026-05-26 at 10.34.06@2x.png](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/16246472477455.png)

> [!NOTE]
> Setting up discounts on membership products requires extra configuration. To learn more about creating a discount code for memberships, see the guide [Offer discounts on recurring memberships](/v1/docs/offer-discounts-on-recurring-memberships).

## Choose how to generate the discount code(s)

Select one method to create discount codes.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15882483874959.png)

### Create custom codes

Type codes manually or generate them automatically.

- **Manual entry:** Type a code in the field and press Enter. Add as many as you need. To remove a code, select the X next to it.
- **Auto-generate:** Select **Generate** **code** to have ROLLER create unique codes automatically. Generate as many as you need.

### Upload codes in bulk

Batch create up to 1,000 codes at once using a CSV file.

1. Download the file:

[](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/ROLLER Bulk Discount Code Upload - Please ensure each code is in a separate cell(3).csv)ROLLER Bulk Discount Code Upload - Please ensure each code is in a separate cell34 Byte[](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/ROLLER Bulk Discount Code Upload - Please ensure each code is in a separate cell(3).csv)
2. Open the file and replace the sample codes with your own (one column for all discount codes).
3. Upload the completed file.

### Issue code on purchase

Let ROLLER automatically create a unique discount code and issue it to guests when they purchase specific products.

When you select this option, guests receive two emails after purchase:

- An [order confirmation email](/v1/docs/send-an-order-confirmation-email-from-the-booking-in-venue-manager)
- A [discount email](/v1/docs/customize-the-email-template-for-issued-discount-codes) containing their unique discount code

Under **Products**, choose which products trigger the code.

> [!NOTE]
> Membership products and gift cards won't appear as an option in the Products list. Also, the **Shareable discount URL** option below is not available for discounts set to issue codes on purchase.

Select **Use ticket ID as discount code** if you want guests to use their ticket ID as the code. They can only redeem on the same day they purchased the ticket. If you want guests to redeem on a different day, leave this unselected — ROLLER will generate a unique code instead.

Turn on **Print discount on receipt** to also print the issued code on the guest's POS receipt — including a QR code, expiry date, and the redemption instructions you add below.

Under **Sales channels**, choose which sales channels should automatically generate and issue the discount code at the time of purchase. This is separate from where the code can be redeemed, which you configure later under **Sales channels** in the availability section.

Under **Add redemption instructions**, describe when and how guests can use their discount. This text appears in the discount email, on the printed receipt, and in other redemption details.

> [!NOTE]
> Receipt printing works with cloud printing and ROLLER Connect (Windows Service and ROLLER Connect). If **Receipts can be emailed from POS** is enabled in your [global POS settings](/v1/docs/manage-global-pos-device-settings-from-venue-manager), the issued discount code is also included in the emailed receipt PDF.

![receipts.png](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/16308071901711.png)

## Share a discount link with guests

> [!NOTE]
> Shareable discount URLs are currently supported with full-page progressive checkouts. They can't be used with overlay or legacy checkouts. If your venue uses an overlay checkout, see [Automatically apply discount codes in overlay checkout](/v1/docs/automatically-apply-discount-codes-in-overlay-checkout), which requires developer support.

Select **Shareable discount URL** to generate a link that applies this discount automatically at checkout. Guests don't need to enter a code.

Under **Add redemption instructions**, enter the message guests will see when they open the discount link. Describe what the discount applies to and any conditions they should know. You can format your message using bold, italic, lists or links.

The URL is pre-generated using your venue's default checkout and the first discount code you created. To change either, select **Edit URL:**

1. Choose the **Destination checkout** — the checkout URL where the discount will apply.
2. Choose the **Discount code** to use — select from your configured codes.
3. Copy the **Shareable discount URL**.
4. Select **Save** to confirm.

You can also use the **copy button** next to the URL on the main page to copy it at any time. Share the URL in emails, SMS or campaigns to send guests directly to checkout with the discount pre-applied.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15882483875215.png)

## Set availability

Under **Availability**, set when the discount can be used. For both **Discount usage** and **Visit dates**, choose **Ongoing** or **Date range**.

### Discount usage

Choose a start date for when the discount can be used — for example, use before 31 Jan to receive 20% off.

- Select **Ongoing** to make the discount available from a start date with no end date. For example, a code that's valid from 1 February with no expiry.
- Select **Date range** to restrict usage to specific dates, days of the week, and times of day (sessions only). For example, a code that can only be redeemed during a two-week sale period.

### Visit dates

Controls the dates and times when guests must visit to redeem the discount — for example, visit on Mondays before 10 AM to receive 20% off.

- Select **Ongoing** to allow visits from a start date with no end date. For example, a code that applies to any visit from 1 March onwards.
- Select **Date range** to restrict visits to specific dates, days of the week, and times of day (sessions only). For example, a code that only applies to weekday morning sessions in March.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15884516291215.png)

### Add date ranges

When Date range is selected, you can build up as many date ranges as you need — each with its own days and optional time windows. To add a range, select **Add new dates**, then:

1. Set the **Date range** — the start and end dates for this period.
2. Select the **Days of week** when the discount applies within that range.
3. (Optional) To restrict by time of day, uncheck **All day** for each relevant day and select **+ Add time** to add one or more time windows. Time windows apply to sessions only.
4. Select **Save** to confirm the range.

Select **+ Add new dates** again to add another range. Repeat until you've covered all the date ranges, and any times you need.

**Example**

To run a 20% off jump pass promotion across two separate periods:

|  | Setting |
| --- | --- |
| Discount usage | Ongoing from 1 Feb |
| Visit dates — range 1 | 1 Mar–31 Mar, Mon–Thu, 11 AM–3 PM |
| Visit dates — range 2 | 1 Sep–30 Sep, Mon–Thu, 11 AM–3 PM |

With this setup, guests receive 20% off jump passes when they visit Monday–Thursday between 11 AM and 3 PM in March or September.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15884632070799.png)

### Sales channels

Use **Sales channels** to choose where the discount can be redeemed.

- Checkout & API
- Self-serve kiosk
- POS
- Venue Manager

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15884694308623.png)

### Require a manager PIN

Select **Require a Manager PIN to use this code at POS** to require manager approval before the discount can be applied at POS.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15884694308879.png)

## Additional options

Apply limits to control how often discount codes can be used, to keep them aligned with your marketing goals and prevent overuse. You can create urgency by capping redemptions, such as making the code available only to the first 10 guests who use it.

### Limit discount uses

Select **Limit discount uses** to set a cap on how many times the code can be used. Usage limits must be configured if you want the discount to apply to more than one eligible product in a single checkout. Without a usage limit, the discount applies to only one product in the cart by default.

To limit how many times the discount can be used, select **Limit discount uses**, then set the number of uses and select a limit type:

**Per code**

Sets how many times the code can be used across your entire guest base. For example, a Black Friday code with a limit of 500 means the code can be redeemed 500 times in total.

The discount applies once per booking. For fixed-amount discounts on selected products, the discount applies to one applicable item per cart and counts as one use.

- Select **Include booking rule** to set the maximum number of booking items the discount can apply to within a single booking. Enter the number of uses — each qualifying item in the booking counts as one use toward this limit.
- Select **Allow multiple uses in same booking** to let guests use the same code more than once within a single booking.

**Per code per day**

Works like per code, but limits the number of times the code can be used each day, within any booking date restrictions you've set.

**Per guest**

Limits each guest to using the code once, preventing the same guest from using it more than once.

Select **Include booking rule** to set the maximum number of times a guest can use the code for selected products in a single booking.

**For each selected product (regardless of quantity purchased)**

Every booking transaction counts as one use of the code when applied, regardless of how many items are bought.

- For example, if a code is good for 10 uses on General Admission and Child tickets, buying 5 General Admission tickets at once counts as one of the 10 uses.
- Select **Codes can only be used once** to restrict the code to a single use per guest across all time.

**Across selected products (quantity purchased counts towards uses)**

Each qualifying booking item in a booking is counted as one use.

- For example, a code with a 5-use limit for a session pass product will count each ticket in a transaction towards this limit.
- Buying 3 session tickets in one transaction equals 3 of the 5 allowed uses.
- Select **Codes can only be used once** to restrict the code to a single use per guest across all time.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/15884816546063.png)

### Limit to specific guest segments

Restrict who can redeem this discount by selecting one or more guest segments. The discount only applies for guests who match the selected segments and whose identity has been captured at the time of purchase. See [Create and manage guest segments](/v1/docs/create-and-manage-guest-segments).

### Set a maximum discount per booking

Select **Set a maximum discount per booking** to cap the total discount applied per booking. This is useful for percentage discounts where the saving scales with cart value and you want to set an upper limit.

## Check and save the discount

Confirm that the discount type, availability and additional options are set up correctly before saving. Once everything is in order, **Save** the discount to activate it for your guests.

## Learn more

Learn how to [apply a discount code to a booking in Venue Manager](/v1/docs/add-or-remove-discounts-from-a-booking-in-venue-manager), or [redeem the discount code at POS.](/v1/docs/sell-items-and-redeem-discounts-and-memberships-at-pos)

Guests can also redeem the discount for qualifying items via online checkouts.

[](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/ROLLER Bulk Discount Code Upload- Please ensure each code is in a separate cell.csv)ROLLER Bulk Discount Code Upload- Please ensure each code is in a separate cell34 Byte[](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/ROLLER Bulk Discount Code Upload- Please ensure each code is in a separate cell.csv)

## Related

- [Create a fixed amount discount code](/create-a-fixed-amount-discount-code.md)
- [Troubleshoot POS discount code redemption errors](/troubleshoot-pos-discount-code-redemption-errors.md)
- [Create a quantity-based price rule](/create-a-quantity-based-price-rule.md)
- [Get started with discount codes](/get-started-with-discount-codes.md)
- [Create a Buy & Get discount code](/create-a-buy-get-discount-code.md)