---
title: "Create and manage venue tags (groups) in HQ"
slug: "create-and-manage-venue-tags-groups-in-hq"
updated: 2026-06-16T12:54:44Z
published: 2026-06-16T19:24:54Z
canonical: "mysupport.roller.software/create-and-manage-venue-tags-groups-in-hq"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt
> Use this file to discover all available pages before exploring further.

# Create and manage venue tags (groups) in HQ

Venue tags are groups of venues that let you make simultaneous changes from your HQ account. With venue tags, you can:

- Share new products with some or all your venues
- Make bulk updates to HQ products in use by your venues
- Create venue-specific discount codes

> [!CAUTION]
> HQ subscription
> 
> Available to all HQ venues. To learn more, contact your customer success manager or the [support team.](/v1/docs/contact-roller-support)
> 
> [Learn more](https://www.roller.software/products/hq-add-on/)

## Group your venues

To use venue tags, first assign your venues to one or several venue groups. These groups become venue tags. You may want to group your venues by:

- Geography, such as the United States or East Asia
- Venue location, such as city or town
- Local tax laws, such as those in California or Texas
- Franchisee group name
- Brands

You may also want to create an **All venues** group, which allows you to [bulk edit product properties](/v1/docs/bulk-edit-products-across-managed-venues) and [generate discount codes](/v1/docs/create-hq-discounts-with-cross-venue-redemption-limits) applicable to all venues at once.

## What you can do

From your HQ account, you can use venue tags to:

- [Create and share HQ master products](/v1/docs/create-and-add-hq-products-to-managed-venues) with all or some of your venues
- [Edit HQ products](/v1/docs/bulk-edit-products-across-managed-venues) in use at your venues from HQ and publish changes to all or some of your venues using the **Bulk edit** feature
- [Manage HQ discounts](/v1/docs/create-hq-discounts-with-cross-venue-redemption-limits)

## Create venue tags

To create a venue tag:

1. From your HQ Venue Manager, go to **Venues** > **Tag manager**. From here, create your groups based on how you want to group your venues.
2. Type the name of the group in the field, then click the **plus** button.
3. Select the group from the list.
4. Select the appropriate venues to be associated with that group.
5. Click **Save**.

## Manage venue tags

Whenever a new venue is linked to your HQ account, remember to update your venue tags within HQ tag manager to make sure the new venue belongs to the right venue tag/s.

## FAQs

**Why create venue tags?**

Venue tags help you update your managed venues based on sub-brands or franchisees, or price and tax differences across regions. Venue tags also allow for efficient discount management. If you have specific venue tiers for pricing or control any areas by region, you could also create tags for these venues to allow greater control over them.

**I use an “All Venues” tag to make edits applicable to all venues at once. When I try to bulk edit a product in HQ, I don’t see my venue in the options. Why isn’t it listed?**

The **All venues** tag must be updated to add each new venue as they are created. From your HQ venue, go to **Venues** > **Tag manager**, then add the additional venues to the venue group.

## Related

- [Create and manage HQ checkouts](/create-and-manage-hq-checkouts.md)
- [Create and manage products](/create-and-manage-your-products.md)
- [Create and manage HQ schedules](/create-and-manage-hq-schedules.md)
- [Add the overlay checkout experience to your website](/add-the-overlay-checkout-experience-to-your-website.md)
- [Create and share HQ stock products](/create-and-share-hq-stock-products.md)