--- title: "Create reseller price rules" slug: "create-reseller-price-rules" description: "Streamline your reseller pricing with ROLLER's automated rules, allowing easy tier management and self-booking for resellers. " tags: ["Setup"] updated: 2026-10-13T01:36:37Z published: 2026-10-13T01:36:37Z canonical: "mysupport.roller.software/create-reseller-price-rules" --- > ## Documentation Index > Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt > Use this file to discover all available pages before exploring further. # Create reseller price rules Configure your reseller rates once to automatically charge the correct amount for every booking, eliminating manual spreadsheet lookups. A reseller price rule organizes your reseller pricing into named tiers (such as Bronze, Silver and Gold), and you enter the price for each tier directly in each product’s variation table. > [!CAUTION] > Advanced channel management add-on > > Let your resellers book your tickets themselves, with every booking recorded in ROLLER. The reseller portal is in early access for eligible venues on Pro+ with the advanced channel management add-on. To request access, contact your customer success manager or the [support team](/v1/docs/contact-roller-support). > > [Learn more](https://www.roller.software/pricing) ## How reseller price rules work - **Rules define tiers, not rates:** Creating a rule sets up your tier names. - **Prices are set in each product's variations table:** When you apply a price rule to a product, a column for each tier appears next to the base price. - **Resellers are assigned one tier in each rule:** Assign each reseller to one tier per rule on their reseller record. That tier determines their rate for any product connected to that specific rule. - **Tier names are internal:** Resellers don't see tier names in the portal, only the price they pay. - **Flexible management:** You can rename tiers or add new ones at any time. A new tier charges the base price until you enter its price in each product's variations table. ![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/image(86).png) ## Plan your pricing structure Before setting up your reseller price rules in ROLLER, have your agreed commercial rate levels ready. - **Standardize your tiers** Standardized tiers (eg Bronze, Silver, and Gold) are much easier to maintain than creating a unique rate for every single reseller. While you can create a custom tier for just one partner, every extra tier you add takes more time to configure and keep current. - **Create separate rules for different product types** Create a separate price rule for each product type that has its own set of rate levels. For example, you might offer five tiers for general admission but only two for animal encounters. By creating two separate rules, you can manage them independently, and a reseller could be assigned a Gold tier in one rule and a Premium tier in the other. ## Check product compatibility - **Supported products**: Reseller price rules work with session passes, standard passes, party packages and packages. A package needs to contain a single standard or session pass. - **Packages and party packages**: Tier pricing applies only to the pass or party ticket. Extra inclusions (such as food, drinks or merchandise) remain the same price across all tiers. - **Stock products**: Stock items can be sold to resellers but they don’t support price rules. If you sell stock at different reseller rates, create a separate stock product for each rate. - **One rule per product**: Applying a reseller price rule to a product replaces any price rule it already has. A product can use one price rule at a time. The base price in the product's settings doesn't change. ## Create a reseller price rule 1. From Venue Manager, go to **Products** > **Price rules**. > [!NOTE] > The permission required to create and edit price rules is **Can manage price rules**. Administrators have this permission enabled by default. 1. Select **Create price rule**. 2. Select **Reseller pricing**. ![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/image(83).png) 3. Enter a **Price rule name**. 4. Under **Reseller tiers**, select **Add price tier**, then name the tier. Repeat for each tier you need. 5. Select **Save**. ![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/image(84).png) > [!NOTE] > The **base price (Set up in product page)** column shows the standard price from each product's settings. Saving takes you to **All rules**, where you can see all price rules and the products using them. ## Apply a reseller price rule to a product > [!NOTE] > The permission required to apply a price rule to a product is **Can edit products**. Administrators and managers have this permission enabled by default. Create your reseller products before you apply a price rule. You enter the tier prices in each product's variations table. If you haven't created your reseller products yet, see [Set up and tag your reseller products](/v1/docs/set-up-and-tag-your-reseller-products). 1. From Venue Manager, go to **Products** and open the product you want to price for resellers. 1. In the product's **Price rule** setting, select your new rule from the **Reseller price rules** section of the drop-down. 2. In the variations table, enter a price in each tier column. ![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/image(87).png) 3. Select **Save**. > [!NOTE] > Unpriced tiers automatically default to the product's base price. Make sure to price every tier before assigning it to a reseller. ## Next steps in your setup Now that your reseller price rules are ready, continue setting up your reseller channel. A reseller can only book a product that's added to their reseller record and to your reseller checkout. 1. [Set up and tag your reseller products](/v1/docs/set-up-and-tag-your-reseller-products) 2. [Create a reseller record and contacts](/v1/docs/create-a-reseller-record-and-contacts) 3. [Set up your reseller checkout and share it with your resellers](/v1/docs/set-up-your-reseller-checkout) ## FAQs **What does a reseller pay if they aren't assigned a tier in a rule?** The base price, for every product using that rule. ## Related - [Set up and tag your reseller products](/set-up-and-tag-your-reseller-products.md) - [Apply a price rule to products](/apply-a-price-rule-to-products-and-set-prices.md) - [Create a reseller record and contacts](/create-a-reseller-record-and-contacts.md) - [Get started with the reseller portal](/get-started-with-the-reseller-portal.md)