---
title: "Get started with price rules"
slug: "get-started-with-price-rules"
tags: ["Reference"]
updated: 2026-07-04T08:27:19Z
published: 2026-07-04T08:27:19Z
canonical: "mysupport.roller.software/get-started-with-price-rules"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt
> Use this file to discover all available pages before exploring further.

# Get started with price rules

Empty midweek slots. Sold-out weekends priced too low. One fixed price leaves revenue on the table — and keeps you manually updating products, prices and schedules to keep up.

**Price rules turn pricing into your quiet achiever**. Adjust prices by ticket quantity, time or booking lead time — keeping your venue full and profitable and reducing admin time.

Use this page to choose the right price rule type. For step-by-step setup, open the linked setup guide for your rule type below.

## Why use price rules

Use price rules to:

- Incentivize larger bookings (quantity-based)
- Fill quiet times and maximize peaks (time-based)
- Reward early bookings and boost cash flow (early bird)

> [!NOTE]
> Your pricing runs itself — consistent, automated and always working to fill your venue and boost revenue.

[Embedded content](https://fast.wistia.com/embed/iframe/eomv9zw4uw)

## Before you begin

Confirm your product types and tickets are supported and required permissions before you start.

**Supported**

- **Products:** Session passes, standard passes and party packages.

For **time-based rules**, [standard passes](/v1/docs/create-your-standard-pass-products) support day-level pricing only (eg weekday vs weekend). Time-of-day pricing (eg morning vs afternoon) applies to [session passes](/v1/docs/create-your-session-pass-products) and [party packages](/v1/docs/create-your-party-package-products) only, because they have a set start time that the system can use to apply the rule.
- **Rules:** One rule can be applied per product; the same rule can be reused across multiple products
- **Tickets:** Standard admission tickets (eg Adult, Child).
- **Group tickets:** Group ticket variations (eg "Admit 4") are supported for **time-based** and **early bird** rules. Quantity-based rules don’t apply to products with group ticket variations because group tickets are priced as a single bundle, not per ticket.
- **Party packages**:
  - Party packages support time-based and early bird price rules. Quantity-based price rules are not supported.
  - Price tiers apply to party tickets only. Inclusion prices (food, drinks, merch) stay the same across all tiers.
- **HQ:** All price rule types can be created and managed from HQ venues.

**Permissions**

Staff need the **Can manage price rules** and **Can edit products** [permissions](/v1/docs/create-and-manage-staff-roles-and-permissions)

**Not supported yet**

- Packages that include passes (package pricing overrides rules)
- Ticket variations set up as discounted [consecutive sessions](/v1/docs/create-your-session-pass-products)
- Legacy checkout or self-serve kiosks
- Applying more than one price rule to the same product (composite rules)

## Choose your price rule

Each product can use one rule. Choose the one that matches what you want to influence.

- **Want to encourage larger bookings and increase average order value?** [Choose quantity-based](/v1/docs/create-a-quantity-based-price-rule)
- **Want to balance peak and off-peak demand?** [Choose time-based](/v1/docs/create-a-time-based-price-rule)
- **Want to encourage advance bookings?** [Choose early bird](/v1/docs/create-an-early-bird-price-rule)

Once you understand which type of price rule you need, follow the relevant setup guide below. Select a rule type to open the setup guide.

| **Rule type** | **Primary goal** | **How it works** | **Example** |
| --- | --- | --- | --- |
| [**Quantity-based**](/v1/docs/create-a-quantity-based-price-rule) | Increase booking size | Price changes based on the number of tickets in the cart. | 1–4: $24 each; 5–6: $22 each; 7+: $20 each |
| [**Time-based**](/v1/docs/create-a-time-based-price-rule) | Balance peak and off-peak demand | Price changes based on the day, time or a custom date (eg a special event or holiday). For [session passes](/v1/docs/create-your-session-pass-products) and [party packages](/v1/docs/create-your-party-package-products), prices can also vary by time of day (eg morning versus afternoon). | Weekdays: $20 each; Weekends: $25 each |
| [**Early bird**](/v1/docs/create-an-early-bird-price-rule) | Encourage advance bookings | Price changes based on how far in advance a guest books. | 7+ days: $25 each; 0–6 days: $30 each |

After you apply a price rule to a product and set your tier prices, ROLLER adjusts the price automatically based on the rule conditions.

> [!NOTE]
> If you’re unsure, pick the rule that addresses your biggest constraint right now (eg session booking size, quiet times or last-minute bookings). You can switch later or use different rules on other products.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/13595008419471.png)

## Plan your pricing strategy

A little planning helps your rules work better.

**Identify your goal and products**

**What are you trying to achieve?** Your goal will determine which rule type and which products to focus on.

**Goal: Increase average order value (AOV) and fill sessions.**

**Rule to use:** Quantity-based **Products to target:** Your core session passes, especially those with small typical booking sizes (eg 2-3 tickets) where a small discount could encourage a larger group.

**Goal: Fill quiet times and maximize peak revenue.**

**Rule to use:** Time-based **Products to target:** Your main products that run all day or all week (eg General Admission), allowing you to shift demand from busy Saturdays to quieter weekday mornings.

**Goal: Secure revenue earlier and improve staff planning**

**Rule to use:** Early bird **Products to target:** Any product that benefits from advance bookings, such as session passes or special event tickets.

**Set sensible tier differences**

Small changes can drive big results. You don't need to offer deep discounts. Start with small, clear incentives.

| Rule type | Example tier discounts | Example tiers |
| --- | --- | --- |
| Quantity-based | 5–10% drop per tier; align tiers with session capacity (eg if room fits 6, set tiers at 2, 4, 6) | 1–2 = base, 3–4 = mid, 5–6 = best rate |
| Time-based | $2–$5 difference between peak/off-peak | Weekdays $20, Weekends $25, Holidays $28 |
| Early bird | 15–30% discount to drive early bookings | 7+ days $25, 0–6 days $30 |

## Create and apply price rules

Use the quick steps below for a high-level setup flow. For step-by-step instructions, open the setup guide for your rule type.

1. **Create your price rule**, including setting up your pricing tiers — these are different pricing levels based on factors like quantity, time or how far in advance a guest books. ![mceclip0.png](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/13595002242703.png)
2. **Apply the rule to your** [**party package**](/v1/docs/create-your-party-package-products)**,** [**session**](/v1/docs/create-your-session-pass-products) **pass or** [**standard**](/v1/docs/create-your-standard-pass-products) **pass product** and set the price per ticket for each tier. ![image.png](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/13594988766351.png)
3. **Save your changes.** The rule applies automatically for the product across sales channels.

> [!NOTE]
> You can apply the same rule to multiple products. For step-by-step setup, open the setup guide for your rule type below.

## Price rules support for HQ

If you manage multiple venues, you can create and control price rules from HQ to keep pricing consistent across every location.

**New HQ products (not yet added to managed venues)**

**From the HQ account:**

1. Create the price rule.
2. Apply the price rule to an HQ product and add prices per ticket per tier.
3. Make the product available to venues.

> [!NOTE]
> To learn more, see the guide [Create and add HQ products to managed venues](/v1/docs/create-and-add-hq-products-to-managed-venues)

**In each managed venue:**

1. [Add the HQ product](/v1/docs/add-hq-products-to-managed-venues) to each managed venue — the product, linked price rule and pricing set up in HQ come with it.
2. Managed venue teams can view HQ price rules in **Products** > **Price** **rules** > **All price rules** with an HQ label.

**Updating existing HQ products (already in venues)**

- From the HQ account, use [Bulk edit](/v1/docs/bulk-edit-products-across-managed-venues) to apply the rule and set prices for each variation per tier.
- Push the updated product to one, some or all your managed venues. ![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/14236621067535.png)

**Who controls what**

- **HQ controls the price rule tiers and settings.** Managed venues cannot edit them.
- **Venues can manage pricing locally.** Staff (with the right permissions) can:
  - Edit the tier prices for each variation in the HQ product settings.
  - Edit the dates in a custom date group if HQ has enabled override permission for that group.
  - Create local price rules for their own products.
  - Choose which price rule applies to products in their product list (HQ or local)

**Required staff permissions**

- Can edit products
- Can manage price rules

With both [permissions](/v1/docs/create-and-manage-staff-roles-and-permissions), and the [venue permission](/v1/docs/create-and-manage-hq-venue-permissions) to edit the products, staff at managed venues can create and edit local price rules and product pricing. HQ price rules stay locked and can only be changed in HQ.

## Manage all price rules from one place

1. From Venue Manager, go to **Products** > **Price** **rules > All rules.**
2. You’ll see every price rule and the products using it.
3. For managed venues, any HQ price rules display with an HQ label.

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/13589329597455.png)

> [!NOTE]
> To learn more, see the guide [Manage and optimize your price rules](/v1/docs/manage-and-optimize-your-price-rules)

## FAQs

**Can I edit or delete a price rule?**

Yes. You can rename a rule at any time.

To edit or delete a rule’s tiers or settings, first remove it from all products using it, then go to **Products › Price rules** to make your changes.

You can update prices for each ticket variation (eg Adult, Child) at any time — updates only apply to new bookings.

**Can I reuse a price rule for multiple products?**

Yes. The same rule can be applied to as many party packages, session passes, or standard passes as you like. This keeps your pricing consistent and saves setup time.

**What’s the difference between schedules, price rules and discount codes?**

- **Schedules** control when a product is available to book.
- **Price rules** control how prices adjust automatically.
- **Discount codes** are for short-term promotions that guests apply manually at checkout.

Use price rules for your everyday pricing strategy, and discount codes for limited promos.

**Why can’t I add quantity-based rules to products with group tickets and party packages?**

Group tickets are a single bundle price with the saving already included, so quantity-based rules aren't available for products with group ticket variations included.

To use a quantity-based rule for such a product, first remove the group ticket variation.

Quantity-based price rules are not supported for party packages due to the complexity of their structures.

**What happens if a booking changes?**

- **Quantity-based:** Price updates automatically if the number of tickets changes.
- **Time-based:** Price updates if the booking moves to a different day, time or custom date period (eg holidays).
- **Early bird:** Price stays the same — it’s locked to the original date.

**Can venues edit HQ-created rules?**

No. Only HQ administrators can change an HQ-created rule’s tiers or settings. With the appropriate permissions, managed venues can:

- Update the price per tier for local ticket variations (eg Adult, Child).
- Choose which price rule is assigned to their local products.

**How can I check where a rule is used?**

Go to **Products › Price rules › All rules**. You’ll see every rule and the products using it. HQ-created rules are marked with an **HQ** label.

## Learn more

Once you understand which type of price rule you need, follow the relevant setup guide below.

- [Create a quantity-based price rule](/v1/docs/create-a-quantity-based-price-rule)
- [Create a time-based price rule](/v1/docs/create-a-time-based-price-rule)
- [Create an early bird price rule](/v1/docs/create-an-early-bird-price-rule)
- [Manage and optimize your price rules](/v1/docs/manage-and-optimize-your-price-rules)

## Related

- [Set up a custom domain for your online checkout](/set-up-a-custom-domain-for-your-online-checkout.md)
- [Create product schedules using operating hours](/create-your-product-schedules-using-operating-hours.md)
- [Create a quantity-based price rule](/create-a-quantity-based-price-rule.md)
- [Create a time-based price rule](/create-a-time-based-price-rule.md)
- [Add the overlay checkout experience to your website](/add-the-overlay-checkout-experience-to-your-website.md)