---
title: "Use product tags to apply discounts"
slug: "hc-use-product-tags-to-target-discounts"
description: "Streamline discounts with product tags for memberships, stock items and retail. Automatically apply discounts to all products and variations with a tag applied, simplifying your pricing strategy."
updated: 2026-08-21T19:57:21Z
published: 2026-08-21T19:57:21Z
canonical: "mysupport.roller.software/hc-use-product-tags-to-target-discounts"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt
> Use this file to discover all available pages before exploring further.

# Use product tags to apply discounts

For venues with memberships or large F&B and retail ranges, updating discounts product by product is time-consuming, and it's easy to miss a product or variation.

You can now assign a discount to one or more **product tags** instead. Tags sit at the parent product level, so every variation is included automatically, and adding a new product to a tag brings it into every discount using that tag.

This works in two places: **discount codes**, and the **membership discounts** you configure on a membership product.

> [!NOTE]
> If you already use tags to manage products across POS or online checkouts, this will feel familiar. This feature is HQ supported, including cross-venue memberships. To learn the basics about product tags, see the guide [Create and organize product tags in Venue Manager](/v1/docs/create-and-organize-product-tags-in-venue-manager).

### 

### How it works

Tags apply to the parent product, and all of that product's variations are included. So if a burger product carries a ‘hot food’ tag, every burger variation is included, as well as any variations you add later.

When a discount targets a tag or multiple tags:

- Every product and variations of that product currently linked to tags are discounted.
- Products you add to a tag later are covered automatically, with no change to the discount.
- Products you remove from a tag stop being covered.

> [!NOTE]
> The **Can edit products** permission is required to create or edit tags. Administrator and manager roles include this by default.

### Set up a discount that applies to tagged products

1. From Venue Manager, go to the discount you want to update, or create a new one in **Products**, **Discount codes**.
2. Under **Discount details** where you select products to apply to, choose **Tags** instead of specific products.
3. Using the drop down list select the tag or tags you want the discount to apply to. To create a new tag here, type the name of the tag in the box and select to create it.
4. **Save**.

[Apply product tags to a discount code](https://app.supademo.com/embed/cmt0qckfm08ndqmxrroyp2407?embed_v=2&utm_source=embed)

> [!NOTE]
> Tags work with **percentage**, **fixed amount**, **flat price** and **buy and get** discounts. **Buy and get** discounts have a slightly different setup. Each side, the buy and the get, has its own selector, so you can choose products or tags for each. You can use a tag on one side and specific products on the other.

### Use tags on membership discounts

Membership benefits, like 15% off food and beverage, or 20% off retail are configured on the membership product itself. You can opt to select individual products to discount for that membership, or you can choose to use tags to manage what products are included in the membership benefit. In the case of memberships, you can also select **both** individual products and product tags to apply membership discounts to.

1. From Venue Manager, open the membership product in **Products**. Filter by **Memberships** to bring up just Memberships in the product list.
2. Select the membership product to edit.
3. Select the membership variation to edit.
4. Scroll to the **Membership discount** section.
5. To edit an existing membership benefit discount to apply a tag, go to the **Apply to** drop down. Ensure that the individual products you want to apply to the membership discount are selected, or deselected.
6. In the **and/or** section, apply the product tags you want to target membership discounts to. With membership discounts you can select specific products, tags, or both.
7. **Save** the variation and membership product.

This is supported for **single-venue memberships**, **single-venue memberships managed from HQ**, and **cross-venue memberships managed from HQ**.

[Apply membership discounts by product tags](https://app.supademo.com/embed/cmt0tgrpa0avlqmxr5ggnd8xy?embed_v=2&utm_source=embed)

### What tags don't discount

**Gift cards and cashless cards are always excluded from tag-based discounts**, even when they carry a tag you've selected. This prevents them from being discounted by accident.

To discount a gift card, select that specific gift card product in the discount instead.

### Keep in mind

- **Changing a tag changes every discount using it.** Adding a product to a tag applies every discount and membership benefit that targets that tag. Before you reorganize tags, check which discounts rely on them.
- **HQ tags are read-only in managed venues.** A managed venue can use an HQ tag in a discount, but can't change which products the tag contains.
- **Tags aren't case sensitive.** ‘Hot food’ and ‘hot food’ are the same tag.

## Related

- [Create and organize product tags in Venue Manager](/create-and-organize-product-tags-in-venue-manager.md)
- [Create a membership product](/create-a-membership-product.md)