---
title: "Manage and optimize price rules"
slug: "manage-and-optimize-your-price-rules"
description: "Manage and refine your price rules effortlessly across products and venues. Optimize pricing strategies with best practices for effective sales channels."
tags: ["How-to"]
updated: 2026-09-22T20:06:56Z
published: 2026-09-22T20:06:56Z
canonical: "mysupport.roller.software/manage-and-optimize-your-price-rules"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt
> Use this file to discover all available pages before exploring further.

# Manage and optimize price rules

You can view, edit, and refine your price rules at any time to keep your pricing effective across all products, venues, and sales channels.

## Find your rules

The **All rules** page is your central hub. In Venue Manager, go to **Products** > **Price rules** > **All rules**. This page lists every rule created, its type, and which products it's linked to.

![The All rules page listing every price rule, its type and the products each one is applied to](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/14172959085327.png)

## View or rename a rule

- **View settings:** Select any rule from the list to inspect its configuration.
- **Rename a rule:** Open the rule, edit the **Name** field, and select **Save**. Renaming a rule does not affect linked products.

## Update tier prices for a product

You can change the dollar amount for any tier at any time without unlinking the rule.

1. Go to **Products** > **All products** and select the product using the rule.
2. Scroll down to the **Variations** table.
3. Enter the new dollar values in the tier columns (eg update the "Weekend" tier price from $22 to $23).
4. Select **Save**.

> [!NOTE]
> Price adjustments apply to **new bookings only**. Existing bookings retain the price at which they were purchased.

## Change a rule's tiers, schedules or lead times

To modify a rule's core structure (such as adding new tiers, changing date schedules, or altering lead-time windows), you must temporarily unlink it from all products first:

1. From Venue Manager, go to **Products** > **Price rules** > **All rules**.
2. Find the rule and take note of the products listed in the **Linked products** column.
3. Go to **Products** > **All products**. Open each linked product and change its **Price rule** setting back to **Fixed price**. Save each product.
4. Return to **All rules**. Once the rule shows "0" linked products, select it to edit its core tiers, schedules, or lead times.
5. After saving your edits, reopen each product and **re-apply the price rule**.

## Delete a rule

You can only delete a price rule that has 0 linked products. Unlink the rule from all products using the steps above, return to **All rules**, and select **Delete**.

## Optimize your pricing strategy

### Recommended starting gaps

If you're setting up tier pricing for the first time or re-evaluating your strategy, use these recommended gaps as a baseline before refining based on performance reports:

| Rule type | Starting gap | Example |
| --- | --- | --- |
| Quantity-based | 5–10% less per tier | Adult $30 for 1–4 tickets, $27 for 5+ |
| Time-based | $2–$5 between off-peak and peak | Weekdays $20, weekends $25, holidays $28 |
| Early bird | 15–30% off your standard rate | $16 booked 14+ days out, $20 inside a week |

The example figures are illustrative. Set yours from your own margin and what your reports show.

### Best practices by rule type

#### Quantity-based

- **Understand ticket aggregation:** Tier savings combine across all ticket types (eg Adult + Child) booked for the **same session time**. Tickets for different dates or session times are evaluated as separate line items and will not combine toward a threshold.
- **Keep tiers simple:** Start with one product and 2 or 3 clear tiers (eg 1–4, 5–9, 10+).
- **Align tiers with capacity:** If a room or vehicle seats 6, set tier steps at 2, 4, and 6 rather than arbitrary round numbers.
- **Encourage full sessions:** Reserve your largest per-ticket discount for your highest quantity tier.
- **Monitor drop-off points:** If guests consistently book just under a tier threshold (eg high volume at 4 tickets on a 5+ tier), adjust the threshold down to 4.

#### Time-based

- **Start broad**: Begin with a simple weekday vs. weekend split before adding time-of-day tiers or specific date groups.
- **Use clear tier names**: Choose descriptive names like "Weekend Peak" or "Off-Peak Saver". Staff see these as column headers when editing product variation tables.
- **Drive off-peak demand**: Use morning or weekday discounts to boost quiet sessions while keeping peak rates firm on sessions that naturally sell out.
- **Maintain custom date groups**: Remove outdated event date groups (eg "Easter 2024") so old configurations don't clutter your setup.
- **Remember priority order**: Custom dates override time-of-day settings, which override day-of-week settings, which override the base rate.

#### Early bird

- **Use easy-to-understand windows:** Set clean lead times that are straightforward to market (eg "Book 7+ days early" or "Book 14+ days ahead").
- **Offer a meaningful discount:** A 15–30% savings is usually required to change guest booking habits.
- **Exclude peak slots:** Do not apply early bird discounts to high-demand dates or sessions that regularly reach 100% capacity at standard rates.
- **Track lead-time metrics:** If your average booking window isn't extending, test a longer advance window or a slightly larger discount gap.

#### Capacity-based (beta)

- **Start with a narrow price gap:** Begin with a modest spread between your lowest and highest capacity tiers, then widen the gap as you observe guest response.
- **Set a base price:** Any channel you don't select on the rule charges the product's standard, fixed price, whatever the capacity. Use your usual counter price.
- **Test channel fallbacks:** Verify booking behavior on both a selected channel (eg Online checkout) and an unselected channel (eg POS) to confirm pricing matches expectations.

### Review and refine your pricing strategy

- **Analyze attendance data:** Review performance reports regularly to check whether demand has shifted into quiet periods or advance windows.
- **Adjust price gaps rather than flat rates:** If peak demand remains strong, widen the spread between off-peak and peak tiers rather than raising prices across all tiers equally.
- **Reuse successful rules:** Once a rule drives the desired behavior, apply it to other similar products to maintain consistent pricing logic across your venue.
- **Restrict rule management access:** Limit the **Can manage price rules** role permission to administrators and pricing managers to ensure rule changes remain deliberate.

## Related

- [Apply a price rule to products](/apply-a-price-rule-to-products-and-set-prices.md)
- [Manage checkout display settings for price rules](/price-rules-checkout-display.md)
- [Set up peak and off-peak pricing to fill your quiet sessions](/how-do-i-set-up-peak-and-off-peak-pricing.md)
- [Why didn't my price rule charge the price I expected?](/why-did-a-guest-pay-a-different-price.md)