--- title: "ROLLER + Google Things to do integration" slug: "roller-google-things-to-do-integration" description: "Connect your venue to Google Things to do, boost visibility, and allow direct bookings through Google Search, Maps, and Ads with this comprehensive guide." updated: 2026-10-16T20:45:42Z published: 2026-10-16T20:45:42Z canonical: "mysupport.roller.software/roller-google-things-to-do-integration" --- > ## Documentation Index > Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt > Use this file to discover all available pages before exploring further. # ROLLER + Google Things to do integration Connect your venue to **Google Things to do** and reach millions of people searching for experiences on Google Search, Maps and Ads. This integration helps your venue stand out when guests search for things to do nearby and allows them to book directly through your checkout. This guide explains how to activate the integration, prepare your products and confirm your listings appear correctly on Google. > [!NOTE] > To connect with [Google Things to do](https://www.roller.software/integrations/partner/google-things-to-do), your venue needs to be using [ROLLER Payments](/v1/docs/about-roller-payments). ## Before you begin To successfully activate the Google Things to do integration: - You must be the [account owner contact](/v1/docs/manage-staff-accounts-and-key-venue-contacts) for your venue in ROLLER. If you’re not, speak to the account owner to activate it. - Your ROLLER products must meet the [Google Things to do policy standards](https://support.google.com/google-ads/answer/13149532?hl=en-AU). These standards make sure your experiences are eligible to appear across Google’s travel and activity listings. - Google Things to do only shows ticketed experiences that include clear admission. In ROLLER, this means only session passes and standard products are supported. Each product can only have one variation linked. This should be the Adult or general admission variation. - Your product images must meet [Google's image quality and formatting rules](https://developers.google.com/actions-center/verticals/things-to-do/guides/partner-integration/image-guidelines). These images help your experiences stand out across Google Search, Maps and Ads. Once connected, you can upload an image specifically for Google Things to do in your product settings. - Your checkout page or product description must clearly identify your venue as the operator of the experience listed on Google Things to do. ## Set up your Google Things to do integration Complete the steps below to connect your venue to Google Things to do and start showing your experiences across Google Search, Maps and Ads. > [!NOTE] > Google Things to do supports two connection types: POI Admissions & Experiences and the operator booking module. This guide covers POI Admissions & Experiences, which applies to most venues. If your venue needs the operator booking module, contact the [support team](/v1/docs/contact-roller-support) and ROLLER will configure this for you. ### 1. Activate the integration The [account owner contact](/v1/docs/manage-staff-accounts-and-key-venue-contacts) must log into ROLLER to activate the integration. 1. From Venue Manager, go to **Settings > Channel Management > Google Things to do** 2. Select **Activate feature**. 3. Read through the supplementary terms, then select **Accept terms** to continue. Once activated, ROLLER securely connects your venue data to the **Google Actions Center**, which manages and reviews listings before they appear publicly. ### 2. Enter your venue location To sell on Google Things to do, you must enter your venue location. This creates a Place ID which links your ROLLER venue to a physical location on Google Maps. Your listings then show in the right place when guests search for nearby activities. To capture your venue location: 1. From Venue Manager, go to **Settings > Channel Management > Google Things to do.** 2. In the **Venue location** field, search for your venue's address or name. 3. In the **Google Business Profile name** field, enter the business name shown exactly on your Google Business Profile. 4. Select the correct location from the dropdown. Choose the Google-listed point of interest (POI) for your venue, not just the street address. 5. ROLLER displays your address and Place ID. > [!NOTE] > If the correct result doesn’t appear, confirm you’re searching using your venue’s Google-listed business name and select the matching Google-listed point of interest (POI). You can update this at any time by selecting the location search bar and searching again. ![Venue location field on the Google Things to do page, where you search for your venue’s Google-listed name](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/image(154).png) ### 3. Configure your ROLLER products and checkout Google Things to do only shows ticketed experiences that include clear admission. In ROLLER, only session passes and standard products are supported by Google Things to do. It doesn't support memberships, gift cards, party bookings or merchandise. Google accepts experiences that guests can book directly, such as: - General admission or day passes (eg "Adult Entry Ticket") - Session-based experiences (eg "Morning Jump Session") - Tours or attractions linked to a point of interest (eg "Observation Deck Entry") - Packages that include admission and extras (eg "Admission + Lunch Combo") To show a product on Google Things to do: 1. From Venue Manager, select **Products.** 2. Select a session or standard pass product from the list, or [create a new product.](/v1/docs/create-and-manage-your-products) 3. Scroll down to **Additional options**, and select **Google Things to do**. The Sell via Google Things to do option only appears in product settings after you've activated the integration and accepted the terms. 4. Select a single Adult or general admission **Product variation** to send to Google. Family packages or multiple variations per product are not supported. 5. Select the checkout Google sends your guests to from the drop-down. ROLLER automatically selects your [primary online checkout](/v1/docs/create-your-online-checkout), but you can choose a different one from the dropdown. The checkout link goes directly to the selected product, not to your main checkout home page. 6. Select **Ticket includes general admission** if the ticket grants access to the whole venue (eg a day pass or entry ticket). Leave it off if the ticket is for a specific experience only (eg a ropes course session). 7. Optionally, select **Image override** to replace the default product image with one optimized for Google. Select **Learn more** to view Google's image requirements before uploading. 8. Select **Save** when you’re done. Once saved, return to **Settings > Channel management > Google Things to do** to confirm your product appears in the integration page. A Google logo appears alongside the product in your checkout to show it’s linked to Google Things to do. Make sure your product content meets Google’s review requirements: - Use images that meet Google’s [image quality](https://developers.google.com/actions-center/verticals/things-to-do/guides/partner-integration/image-guidelines) and [site policy](https://support.google.com/google-ads/answer/13149532?hl=en-AU) requirements. - Make sure the product description clearly identifies your venue. - If your checkout does not already show the operator name, add wording such as “Provided by [Venue name]” or “Operated by [Venue name]” in the product description so guests can clearly see who they’re booking with. > [!NOTE] > If Google rejects a product, review the product image, description, and operator details, then update the product and submit it again. ### 4. Submit your feed to Google After you configure your location and products, ROLLER automatically generates and submits your feed to Google for review. Google manually checks each listing to confirm it meets policy and data quality standards. The first time you add products, Google will take some time to process and review them. When approved, your products will appear across Google’s Things to do surfaces, such as: - **Google Search** (“things to do near me” results) - **Google Maps** (attraction pages and ticket options) - **Google Ads** (if you choose to run paid campaigns) If any feed submissions fail, you’ll receive an email from ROLLER support letting you know, so you can make adjustments before resubmitting. Make sure your chosen products meet Google Things to do’s [image quality](https://developers.google.com/actions-center/verticals/things-to-do/guides/partner-integration/image-guidelines) and [site policy](https://support.google.com/google-ads/answer/13149532?hl=en-AU) requirements to avoid this happening. ## Test your integration As Google processes your products, you may need to wait a short while before your feed goes live. After your feed is live, it’s a good idea to check that everything works as expected. Search for your venue on Google and confirm: - Your listings show the correct name, price and description across all Google surfaces — including the **Admissions panel** and the **See tickets** button. - The **Book** or **Buy tickets** button takes guests to the right ROLLER checkout page. - Venue Manager reports show revenue linked to Google Things to do. If something doesn’t look right, check your product setup and feed status in the integration page before [contacting support](/v1/docs/contact-roller-support). ## Run Google Ads campaigns Once your feed is live, you can link your Google Ads account to run Travel campaigns using your Things to do listings. This is a two-step process. You start the request in Google Ads, then ROLLER completes the connection. **Step 1: Initiate the link request** 1. Follow [Google's steps to link a Google Ads account to a Things to do partner.](https://support.google.com/google-ads/answer/12840253) 2. When prompted for the partner's Actions Centre Linking Account ID, enter 5682629785. This is ROLLER's ID. 3. Make a note of your Google Ads Customer ID (format: XXX-XXX-XXXX). You'll need this in the next step. **Step 2: Contact ROLLER support** [Contact ROLLER support](/v1/docs/contact-roller-support) and give them your Google Ads Customer ID. ROLLER will complete the connection from the Actions Centre and confirm once it's done. Once linked, your Things to do listings are available to use in Google Travel campaigns, and you can track performance directly in Google Ads. ## Remove a product from Google Things to do Once a product is linked to Google Things to do, a Google logo appears alongside it in your linked checkout. If you remove the product from your checkout and save, you'll be prompted to confirm. Selecting **Continue** removes the product listing from Google Things to do. ## FAQs **My products aren’t appearing on Google. What should I check first?** Confirm that enough time has passed for your feed to process, then check your email for a message from ROLLER about a feed failure. If there’s no message and your listings still aren’t showing, contact your customer success manager or the [support team](/v1/docs/contact-roller-support). **How long does Google take to approve listings?** Feed approval can take up to **five business days**, depending on Google’s review volume. During this time, listings are reviewed manually to check they’re accurate and meet Google’s content policies. **Can I include add-ons or upsells in my Google listings?** No. Google only supports direct, bookable experiences. Add-ons like food vouchers, lockers or merchandise can still be offered in your ROLLER checkout after the guest clicks “Book.” **Why does only my Adult ticket appear in the listing?** Google requires a single “anchor” ticket to represent your product, and this should be the Adult or general admission variation. Guests can select child or concession tickets later in your ROLLER checkout. **Can I run Google Ads campaigns using my feed?** Yes. Once your feed is live, you can link your Google Ads account to run paid Travel campaigns. The steps are in Run Google Ads campaigns, earlier in this guide. ROLLER completes the connection once you send your Google Ads Customer ID. **Is there a cost to use the integration?** The Google Things to do integration is free for all ROLLER Payments customers. Standard ROLLER subscription fees apply, but there are no additional Google commission costs for direct bookings through your checkout. **What if my venue’s Google Maps listing isn’t accurate?** The venue location you enter when setting up Google Things to do must match the Google-listed point of interest (POI) for your venue. When registering your Place ID, searching by your business name is usually more reliable than searching by street address alone. If your location details on Google Maps are incorrect or missing, update them in Google Business Profile before linking your venue location in ROLLER. **Can I see how my feed performs?** Yes. Once your products are live, performance metrics, like impressions and clicks, are available in Google’s Actions Center. **Why was my product rejected or sent back for changes?** Google may require changes if your product content doesn’t clearly explain the experience being sold. This can include missing operator details. If your checkout page doesn’t already show who the experience is provided or operated by, add this to the product description so guests can clearly identify the operator when they land on the purchase page. ## Related - [Get started with OTA connections](/get-started-with-channel-management-in-roller.md) - [Create and manage products](/create-and-manage-your-products.md) - [Track guest behavior and conversions in progressive checkouts](/track-guest-behavior-and-conversions-in-progressive-checkouts.md) - [About ROLLER Payments](/about-roller-payments.md) - [Add the overlay checkout experience to your website](/add-the-overlay-checkout-experience-to-your-website.md)