---
title: "Configure marketing opt-in settings"
slug: "subscriber-opt-in"
tags: ["Reference"]
updated: 2026-07-02T02:01:06Z
published: 2026-07-02T02:01:06Z
canonical: "mysupport.roller.software/subscriber-opt-in"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt
> Use this file to discover all available pages before exploring further.

# Configure marketing opt-in settings

This guide shows you how to allow guests to opt in to receive promotional or marketing communications. You can then add these guests to [segments](/v1/docs/create-and-manage-guest-segments) in ROLLER along with other attributes to fine-tune your marketing campaigns using third-party platforms.

## Configure subscriber options

1. From Venue Manager, go to **Settings** > **Account** > **Policy.**
2. Select **Unlock to make changes.**
3. Scroll down to **Subscription options.**

> [!NOTE]
> To see the process in action, select the hotspots on the interactive demo below.

[Subscriber opt-in](https://app.supademo.com/embed/cmhxxzkp4411417y0lvo3mfvb?embed_v=2&utm_source=embed)

| **Ask guests to subscribe to communications** | This enables the guest to subscribe to receive your communications. When selected this setting displays a subscription opt-in checkbox in the online checkout, online waiver, POS sell screen, waiver kiosk and self-serve kiosk. |
| --- | --- |
| **Subscription checkbox is checked by default** | When enabled, the above subscription opt-in checkbox is ticked by default and guests are automatically opted-in unless they de-select. Note that regulations in certain countries expressly forbid opt-out marketing. |
| **Subscription opt-in message** | This field allows the venue to override the default subscription message that displays to guests. The default message is "I would like to subscribe to updates from {VenueName}". |
| **Subscription opt-in explanation** | Use this field to provide your guests with a detailed explanation of how their data will be used when they subscribe. |

## Guest view of subscription opt-in

See below for how the subscription opt-in message will display in different ROLLER applications.

### Online checkout

### ![Screen_Shot_2021-03-31_at_11.11.37_am.png](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/360006924275.png)

### Online waiver

![Screen_Shot_2021-03-31_at_11.11.47_am.png](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/360007007376.png)

### Waiver kiosk

![](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/14326970986511.png)

### Self-serve kiosk

![Screen_Shot_2021-03-30_at_12.28.56_pm.png](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/6920518589711.png)

### POS sell screen (staff only)

The POS sell screen is where staff enter guest details before proceeding to the payments page.

### ![Screen_Shot_2021-03-30_at_12.32.32_pm.png](https://cdn.us.document360.io/23700755-951c-4b69-8afe-ec8b33c6c689/Images/Documentation/6920471133071.png)

> [!WARNING]
> Subscription preferences persist until opt out
> 
> Once a guest opts in, their preference is saved the next time they interact with a subscription checkbox, even if they leave the box unchecked. Their subscription preferences persist unless they opt out later.

## Engage with guests that have subscribed

When a guest subscribes to receive marketing or other communications from your venue, you can send communications to your subscriber. You can:

- [Export a list](/v1/docs/export-guest-records-to-a-csv-file) of your subscribers and upload the list into a third-party marketing tool
- Use our [Campaign Monitor integration](/v1/docs/push-guest-segments-from-roller-to-campaign-monitor) to automate sending of your segmented data
- Use our [API](/v1/docs/data-api).

## Related

- [Get started with Analytics](/get-started-with-analytics.md)
- [Add policy details: terms and conditions, privacy and subscriber opt-in](/add-policy-details-terms-and-conditions-privacy-and-subscriber-opt-in.md)
- [Push guest segments from ROLLER to Campaign Monitor](/push-guest-segments-from-roller-to-campaign-monitor.md)
- [Reporting API overview](/data-api.md)
- [Create and manage guest segments](/create-and-manage-guest-segments.md)