---
title: "Use ROLLER iQ to track trends over time"
slug: "use-roller-iq-to-track-trends-over-time"
updated: 2026-07-04T10:32:53Z
published: 2026-07-04T10:32:53Z
canonical: "mysupport.roller.software/use-roller-iq-to-track-trends-over-time"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://mysupport.roller.software/llms.txt
> Use this file to discover all available pages before exploring further.

# Use ROLLER iQ to track trends over time

ROLLER iQ lets you explore how key metrics are tracking over time, so you can clearly see how your business is changing and where performance is shifting.

It compares revenue, bookings and guest behavior across different time periods to help you spot patterns, understand what’s driving change and support more informed decisions.

With conversational follow-up, you can dig deeper into trends to understand not just what changed, but why it happened.

### **Use ROLLER iQ to:**

- Track performance across different time periods
- Compare trends week over week or month over month
- Plan ahead based on recent performance
- Understand changes in guest behavior and booking patterns

## Questions to ask ROLLER iQ about trends

### Revenue and performance trends

- How is our month-to-date revenue tracking compared to last month?
- How does this week’s revenue compare to last week?

### Bookings and planning

- How are bookings tracking for this week compared to last week?
- What should I expect based on current booking trends?

### Guest behavior

- How has our guest mix changed over time?
- Are there any changes in guest behavior this month compared to last month?

### Membership performance

- How is the health of my membership program tracking over time?
- How does membership performance compare month over month?

## What to look for

ROLLER iQ helps you spot changes in performance over time so you can understand what is improving and what may need attention.

As you review trends, look for patterns across time periods, such as increases or decreases in revenue, bookings, or guest activity. Compare results week over week or month over month to understand the direction of change.

Use follow-up questions like “Why did that happen?” or “Break that down by sales channel” to uncover what is driving these trends and get deeper insight into performance.

## Tips to get better results

- Compare clear timeframes like week over week or month over month
- Ask follow-up questions to understand why changes happened
- Break down trends by product, channel, or guest type
- Focus on one metric at a time before exploring deeper

## Related

- [Use ROLLER iQ to analyze venue performance](/use-roller-iq-to-analyze-your-venue-performance.md)
- [Track guest behavior and conversions in progressive checkouts](/track-guest-behavior-and-conversions-in-progressive-checkouts.md)
- [Use ROLLER iQ to understand staff performance](/use-roller-iq-to-understand-staff-performance.md)
- [Use ROLLER iQ deep insights to find growth opportunities](/use-roller-iq-deep-insights-to-find-growth-opportunities.md)
- [Get started with ROLLER iQ](/get-started-with-roller-iq.md)