This guide explains how you can use the standard pass product variation's ticket settings to set up a type of "early bird" or "first release" ticket to drive early sales with a lower price per ticket. You can create an early bird standard pass variation that is quantity-specific, time-sensitive or both.
Create a standard pass product
First, start creating the standard pass product, then follow the instructions below to customize its ticket settings.
Quantity-specific early bird tickets
Limit a portion of your overall ticket capacity for early bird pricing. Once these tickets are sold out, the price increases to the other ticket type available (eg General Admission).
- For the Early bird ticket with a lower price, select the options menu (3 dots), then select Edit variation.
- Deselect Unlimited and enter the quantity of tickets available (eg 100).
If you're using a resource to manage capacity for the ticket type, keep in mind when Unlimited is disabled, the venue capacity of the resource is no longer used.
Time-sensitive early bird tickets
Set early bird tickets to be available for a specific time period. For example, you can make them available during the first week or month, after which they disappear from checkout, leaving only other ticket types (eg General Admission or VIP).
- For the Early bird ticket with a lower price, select the options menu (3 dots), then select Edit variation.
- Select Show advanced settings.
- Select the Override Sales Period for This Ticket setting to change the sales period for this specific ticket type.
- Adjust the Sale Starts and Sales Ends dates and times.
Quantity and time specific
You can combine both options above by setting a quantity limit while also defining a specific sales period for the early bird tickets in its individual ticket variation settings.
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