Create and organize product tags in Venue Manager

Tags let you group products under a single label. Link products to a tag once, and they’ll appear automatically in every POS menu and checkout where that tag is used.

The Tags page is your central hub for bulk tag management — create, update or remove tags in one place, and your changes flow everywhere the tag is used. This saves time, reduces manual admin and keeps your POS menus and checkouts accurate and consistent.

This guide shows you how to create, use and manage tags in ROLLER to keep product tags, POS menus and checkouts up to date.

How tags work across ROLLER

Tags are internal labels you link to products and stock. When you add a tag to a POS menu or checkout section, all products linked to that tag appear automatically.

Staff and guests only see the POS menu or the online and food and beverage checkout section name — not the tag label.

Update a tag once (eg by adding or removing products), and the changes flow automatically everywhere that tag is used — across POS menus and checkouts. No need to edit each menu or checkout individually.

Example tags

Use tags to group products in ways that match how staff sell and how guests browse. 

• Activities
  Create tags such as jump pass, bowling, mini golf or laser tag so these products appear together in POS menus and checkouts.
• Parties and memberships
  Use a birthday tag for party packages or a membership tag to keep all membership products in one place.
• Gift cards
  Use a gift card tag so all gift card products appear together in POS menus and checkouts, without needing to manage each product individually.
• Food
  Create tags such as hot food or snacks to group items, and add them to a POS menu and a checkout section so they display where staff and guests expect them.
• Hot drinks and cold drinks
  Create hot drinks and cold drinks tags to group drink products. Add them to the POS Drinks menu and the Drinks checkout section. Because these are stock items, you can also organize them into POS folders (eg one folder for Hot drinks and one for Cold drinks).

Creating tags in ROLLER

You can create tags in two ways:

1. From the Tags page: Create, update, or delete tags, and see where they’re used across POS and checkouts. This central hub is the easiest way to manage tags.
2. From a product's settings: Add a new or existing tag while editing a product. Any tags you create here also appear on the Tags page.

Access the Tags page

From Venue Manager, go to Settings > Tags. 

From the Tags page, you can:

• View all existing tags.
• Create, rename, update or delete tags.
• See where each tag is used, with direct links to POS menus and checkouts.

Create a new tag

To create a new tag from the Tags page:

1. From Venue Manager, go to Settings > Tags.
2. Select Create tag.
3. Enter a name (eg parties).
4. Search for and select products to link.
5. Select Save.

Your new tag is ready to add to POS menus and checkout sections.

You can also create a new tag while creating or editing a product:

1. From Venue Manager, go to Products > All products.
2. Search for and select a product to open its settings.
3. Scroll to Tags.
4. Type in the new tag, then select Create {tag name}. 

The new tag is added to the product and also appears in the tags list on the Tags page.

See where a tag is used

You can quickly check where a tag is applied before making changes.

1. From Venue Manager, go to Settings > Tags.
2. Select a tag.
3. Review the list of POS devices and checkouts that include the tag.
4. Select a link to open the POS or checkout in edit mode.

Update tag names and linked products

You can update tags at any time to keep POS menus and checkout sections accurate.

1. From Venue Manager, go to Settings > Tags.
2. Search for and select the tag.
3. Update the name, or add/remove products.
4. Select Save.

Delete a tag

Before deleting, you must remove the tag from all products linked to it.

1. From Venue Manager, go to Settings > Tags.
2. Select the tag.
3. Remove all items from the tag.

4. Select the trash icon at the top of the right panel.

5. Confirm deletion.

Once deleted, the tag is removed everywhere it was used in POS and checkouts.

HQ vs managed venue tags

Tags can be created at HQ or at a managed venue. HQ tags give central teams control and consistency, while managed venues can still create their own tags for local flexibility.

HQ tags

HQ tags are created in an HQ account and flow down to managed venues, ensuring standardization across the network.

• Created in HQ (Settings > Tags or HQ product settings).
• Sync automatically with all managed venues and display with an HQ label.
• Read-only in managed venues — staff can’t edit or delete them.

• If products linked to an HQ tag haven’t been shared with and added to a managed venue, the tag appears empty until those products are available.

• Any updates to HQ tags (adding or removing products) flow through automatically — no bulk edits required.

• When you apply HQ tags in HQ POS templates and HQ checkout sections, any updates to those tags flow automatically to POS menus and checkouts that use them across all managed venues — provided the tagged products have been shared with and added to those venues.

Learn more in the guide Create and manage HQ product tags

Managed-venue tags

• Created locally by staff with the Can edit products permission.
• Fully editable — managed venues can rename, add or remove products or delete local tags.
• Can be used alongside HQ tags, so managed venue staff with the right permissions can organize their own products, POS menus and checkout sections while still using the standardized tags set by HQ.

Tagging tips

• Keep names simple and consistent. Use short, broad labels like drinks or membership. Avoid mixing formats (eg burger in one place and burgers in another).
• Use lowercase. Tags aren’t case sensitive, but lowercase keeps them tidy (eg jump pass, not Jump Pass).
• Think in groups. Create tags that reflect how staff sell and how guests browse, not long product descriptions.
• Remember tags are internal. Staff and guests see POS menu and checkout section names — never the tag name.

FAQs

Can I delete a tag from the Tags page?
Yes, but only after you remove it from all linked products. From Venue Manager, go to Settings > Tags, select the tag, remove all products, then delete it.

Why can’t I see the Tags page?
You need the Venue Manager Can edit products permission. Administrator and manager roles include this by default, as do any custom roles based on these roles.

Why aren’t products showing online or at POS?
Tags add products to menus and checkout sections, but product settings and schedules still control availability. Check the product’s settings if items aren’t appearing.

What if I created a tag with a typo?
From Venue Manager, go to Settings > Tags. Delete the incorrect tag (eg jumppass) and reassign products to the correct tag (eg jump pass). 

Learn more

• Create and manage your products
• Create your online checkout
• Create your food & beverage (F&B) checkout
• Create and manage POS menus
• Create and manage HQ product tags
• Create and manage HQ checkouts
• Manage HQ POS templates