Running a loyalty program across multiple venues means keeping rules, rewards, and point values consistent everywhere — without logging into each venue to make changes. From your HQ account, you can configure your program once and push it to as many managed venues as you need. Any updates you make in HQ can be pushed to all selected venues in one step, so your program stays accurate and consistent as your group grows.
HQ controls the program, managed venues run it
Your program is configured from the HQ account and pushed to selected managed venues. Managed venues can view the program but can't make changes — all edits are made from HQ.
When you save changes, you'll be asked to confirm the push to all selected venues at once.
Choose your rule type
Before you configure your program, decide which rule type fits your goal. You can run multiple rules at the same time.
| Rule type | Best for | How it works |
|---|---|---|
| Per $1 spent (points-based) | Making every purchase feel rewarded | Guests earn points on qualifying purchases and redeem them as a dollar discount at checkout. You set the point value. |
| Cumulative spend (spend-based) | Encouraging guests to return and spend more over time | Guests earn a reward when their total spend across visits hits the threshold you set. The balance resets after the reward unlocks. |
| Product purchase (quantity-based) | Driving repeat visits for a specific product | Guests earn a reward after purchasing a product a set number of times. The count resets after the reward unlocks. |
Set up your loyalty program
Configure your program from your HQ account, then push it to all selected venues at once. Changes you make here apply across every venue you've included.
- From Venue Manager, go to Loyalty > Settings.
- Select the Venues field and choose Search and select venues.
- Select the venues where the program should be available. Select Select all to include all managed venues, or select venues individually.
- If you want guests to earn and redeem rewards across venues, select Activate multi-venue under Multi-venue enrollment and redemption.
Important: This is a one-time setting. Once activated, it can't be deactivated. - Under Program rules, configure how guests earn rewards. For each rule, select the options menu (⋮) and choose Edit reward rule. Set the reward type, amount, and which products count, then select Apply.
- Under Bonus reward rules, configure any one-time or annual rewards — for example, a sign-up or welcome reward — then select Apply.
- If a points-based rule is active, the Point redemptions section will appear. Set the point value to control how much one point is worth when redeemed.
- Select Save.
- When prompted with Push updates to linked venues?, select Yes, update.
Update your loyalty program
When you need to change reward rules, adjust point values, or update which venues are included, make your changes in Loyalty > Settings in your HQ account.
- From Venue Manager, go to Loyalty > Settings.
- Update the relevant rules or settings.
- To edit a rule, select the options menu (⋮) next to the rule and choose Edit reward rule. Make your changes, then select Apply.
- To add a rule, select Add reward rule under Program rules or Bonus reward rules.
- Select Save.
- When prompted with Push updates to linked venues?, select Yes, update.
Guests can earn and redeem rewards straight away
After you select Yes, update, the configuration is pushed to all selected venues. Selected venues show the loyalty program as active — guests can start earning and redeeming rewards straight away, and staff at managed venues can view the program rules but can't edit them.
If a venue isn't showing the program, check that it was included in the Venues selector. You can add venues at any time by updating the selector and saving again.
Learn more
- Get started with ROLLER Loyalty (early access)
- How loyalty works seamlessly in the background (early access)
- Choose the right loyalty rule for your goal (early access)
- Set up loyalty rules and rewards in Venue Manager (early access)
- How guests join your loyalty program (early access)
- Redeem loyalty rewards at POS and online (early access)
- Manage a guest’s loyalty profile from Venue Manager (early access)
- Measure the impact of your loyalty program with Analytics (early access)