Create a percentage discount code

Percentage discounts are a great way to make your pricing feel more approachable. From “20% off all jump passes” to “Save 15% on your entire purchase,” these offers work well because they scale with what the guest spends.

In this guide, we’ll show you how to set up percentage discount codes in Venue Manager.

Create a new discount

1. From Venue Manager, go to Products > Discount codes > Create a discount code.
2. Give your discount a name to identify it in ROLLER.
3. If you're creating a discount for staff, select This is a staff only discount. 

Configure the details

1. Under Discount type, select Percentage.
2. Set the percentage amount of the discount. 
   
   To offer an item free (100% off) as part of a deal (eg Buy two Jump Passes, Get one Free) use the Buy and Get discount.
    
3. Choose which products the discount applies to. You can select specific products, all products (excluding gift cards) or specific gift cards.

Choose how to generate the discount code(s)

Select one method to create discount codes.

Create custom codes

Type codes manually or generate them automatically.

• Manual entry: Type a code in the field and press Enter. Add as many as you need. To remove a code, select the X next to it.
• Auto-generate: Select Generate code to have ROLLER create unique codes automatically. Generate as many as you need.

Upload codes in bulk

Batch create up to 1,000 codes at once using a CSV file.

1. Select Download the CSV template 
2. Open the file and replace the sample codes with your own (one column for all discount codes).
3. Upload the completed file.

Issue code on purchase

Let ROLLER automatically create a unique discount code and send to guests when they purchase specific products. 

When you select this option, guests receive two emails after purchase:

• An order confirmation email

• A discount email containing their unique discount code

Option: Use ticket ID as the code

If you select this, guests can enter their ticket ID as the discount code. They can only redeem on the same day they purchased the ticket.

If you want guests to redeem on a different day, leave this unselected — ROLLER will generate a unique code instead.

Select Shareable discount URL to generate a link that applies this discount automatically at checkout. Guests don't need to enter a code.

Under Add redemption instructions, enter the message guests will see when they open the discount link. Describe what the discount applies to and any conditions they should know. You can format your message using bold, italic, lists or links.

The URL is pre-generated using your venue's default checkout and the first discount code you created. To change either, select Edit URL:

1. Choose the Destination checkout — the checkout URL where the discount will apply.
2. Choose the Discount code to use — select from your configured codes.
3. Copy the Shareable discount URL.
4. Select Save to confirm.

You can also use the copy button next to the URL on the main page to copy it at any time. Share the URL in emails, SMS or campaigns to send guests directly to checkout with the discount pre-applied.

Set availability

Under Availability, set when the discount can be used. For both Discount usage and Visit dates, choose Ongoing or Date range.

Discount usage 

Choose a start date for when the discount can be used — for example, use before 31 Jan to receive 20% off.

• Select Ongoing to make the discount available from a start date with no end date. For example, a code that's valid from 1 February with no expiry.
• Select Date range to restrict usage to specific dates, days of the week, and times of day (sessions only). For example, a code that can only be redeemed during a two-week sale period.

Visit dates 

Controls the dates and times when guests must visit to redeem the discount — for example, visit on Mondays before 10 AM to receive 20% off.

• Select Ongoing to allow visits from a start date with no end date. For example, a code that applies to any visit from 1 March onwards.
• Select Date range to restrict visits to specific dates, days of the week, and times of day (sessions only). For example, a code that only applies to weekday morning sessions in March.

Add date ranges

When Date range is selected, you can build up as many date ranges as you need — each with its own days and optional time windows. To add a range, select Add new dates, then:

1. Set the Date range — the start and end dates for this period. 
2. Select the Days of week when the discount applies within that range.
3. (Optional) To restrict by time of day, uncheck All day for each relevant day and select + Add time to add one or more time windows. Time windows apply to sessions only.
4. Select Save to confirm the range.

Select + Add new dates again to add another range. Repeat until you've covered all the date ranges, and any times you need. 

Example

To run a weekday promotion across two separate periods:

With this setup, guests use the same discount code for either period. To qualify, they need to visit Monday–Thursday between 11 AM and 3 PM in March or September.

Sales channels

Use Sales channels to choose where the discount can be redeemed.

• Checkout & API
• Self-serve kiosk
• POS
• Venue Manager

Require a manager PIN

Select Require a Manager PIN to use this code at POS to require manager approval before the discount can be applied at POS.

Additional options

Apply limits to control how often discount codes can be used, to keep them aligned with your marketing goals and prevent overuse. You can create urgency by capping redemptions, such as making the code available only to the first 10 guests who use it.

Limit discount uses

Select Limit discount uses to set a cap on how many times the code can be used. Enter the number of uses, then choose how the limit applies from the dropdown.

Per code 
Limits the total number of times the code can be used across all bookings. 

• By default, it applies once per booking — and for fixed-amount discounts, to one booking item in the cart, counting as one use.
• Select Include booking rule to set the maximum number of booking items the discount can apply to within a single booking. 
• When enabled, the sub-field shows the label uses across selected products (quantity purchased counts towards uses) — each qualifying item in the booking counts as one use toward the limit you set.
• Select Allow multiple uses in same booking to let guests use the same code more than once within a single booking.

Per code per day 
Works like per code, but limits the number of times the code can be used each day, within any booking date restrictions you've set.

Per guest 
Limits each guest to using the code once, preventing the same guest from using it more than once.

• Select Include booking rule to set the maximum number of times a guest can use the code for selected products in a single booking.

For each selected product (regardless of quantity purchased) 
Every booking transaction counts as one use of the code when applied, regardless of how many items are bought. 

• For example, if a code is good for 10 uses on General Admission and Child tickets, buying 5 General Admission tickets at once counts as one of the 10 uses.
• Select Codes can only be used once to restrict the code to a single use per guest across all time.

Across selected products (quantity purchased counts towards uses) 
Each qualifying booking item in a booking is counted as one use. 

• For example, a code with a 5-use limit for a session pass product will count each ticket in a transaction towards this limit. 
• Buying 3 session tickets in one transaction equals 3 of the 5 allowed uses.
• Select Codes can only be used once to restrict the code to a single use per guest across all time.

Set a maximum discount per booking

Select Set a maximum discount per booking to put a dollar-amount cap on the total discount applied per booking. This is useful when running percentage or flat price promotions where you want to limit the maximum saving a guest can receive.

Check and save the discount

Confirm that the discount type, availability and additional options are set up correctly before saving. Once everything is in order, Save the discount to activate it for your guests.

Learn more

Learn how to apply a discount code to a booking in Venue Manager, or redeem the discount code at POS.

Guests can also redeem the discount for qualifying items via online checkouts.