What are channel partners?
Channel partners are third-party affiliates or contractors that enable broader distribution of your tickets and help increase visibility by marketing through their own channels. Some of these partners include marketplace resellers like Viator, GetYourGuide, and other OCTO-compliant services.
What are reseller types?
Reseller types are similar to product variations in ROLLER. They represent different purchase options for the same product but are shown on the channel partner’s side (such as in their marketplace or checkout). These typically vary by age or demographic, for example Adult, Child, Senior or Student.
Because channel partners are external to ROLLER, they may use different names for product variations than you’re familiar with. So when creating products in ROLLER for sale via a channel partner, it’s important to map each variation to a corresponding reseller type. Most of the time these types will be easy to map.
What if there isn’t a reseller type that closely matches the variation I’ve defined?
If your variation doesn’t map exactly to one of the available reseller types, choose the one that most closely aligns based on the age or demographic. The current implementation supports only one reseller type per ticket variation.
Are reseller types supported by all integration partners?
Viator supports only a subset of reseller types, for example variations mapped to Student won’t be available in Viator. OCTO-compliant partners (including future integrations) will support all defined reseller types.
Compatibility matrix
| Reseller Type | Viator | OCTO |
|---|---|---|
| Adult | ✓ | ✓ |
| Youth | ✓ | ✓ |
| Child | ✓ | ✓ |
| Senior | ✓ | ✗ |
| Infant | ✓ | ✓ |
| Family | ✗ | ✓ |
| Student | ✗ | ✓ |
| Military | ✗ | ✓ |
| Other | ✗ | ✓ |
| Traveller | ✗ | ✓ |
Why do products sold via channel partners need to be tax inclusive?
Channel partners expect tax-inclusive pricing so that the price displayed to customers reflects the final amount they’ll pay. This ensures pricing consistency across platforms and avoids confusion or discrepancies at checkout.