Memberships are a powerful way to bring guests back again and again, while also building steady recurring revenue for your venue. Group memberships take this even further by letting you sell memberships that cover multiple people - perfect for families, friends or corporate groups.
You can set how many members are included, add optional extras and decide how the membership is paid for and redeemed.
This guide walks you through creating fixed-price and recurring group membership products in Venue Manager.
Create a new group membership product
- From Venue Manager, go to Products > Create Product.
- Select Membership from the list of product types.
- Enter a Name (required) and Description (150 characters max.) to help guests understand what they’re purchasing.
- (Optional) Check Provide a detailed description if you want to add more information about the membership.
- (Optional) Check Customize physical pass message to personalize the printed membership pass (100 characters max.). Use it to add terms and conditions or add placeholders for the product name, product variant name or your venue phone number.
- (Optional) Upload an Image to help guests and staff recognize the product.
- Add Tags to help organize and manage the product in your menus and reports.
In the Membership details section, choose Group.
- Select Add members to create each group member (eg Adult – includes 2 members for $120.00). Do this for every member you want to include in the membership.
- (Optional) Allow additional members (eg additional children). Additional members can be added at no extra cost, or added for a set price. The membership holder is able to add or remove additional members during their membership.
Primary members are core to the membership product (eg. 2 adults) and Additional members can be added to scale the membership up (eg. adding 3 children). As needs change (eg. adding an additional child) the membership can be adjusted.
Add any membership discounts you'd like to offer on this membership.
Select Save.
In the dropdown, select how the membership will be paid for: One-off payment or Monthly, quarterly, or annual billing
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Under Sales availability, define how long the membership is valid for:
Days valid from date of purchase – how many days after purchase the membership lasts.
Days valid from date of redemption – how many days after first use the membership lasts.
In Additional options, define the options you want for this group membership product. By selecting the checkboxes you can opt to:
Configure guest ability to self-manage membership via online account – select which tasks you would like guests to self-manage from their online account. You can allow guests to self-serve tasks like cancelling the membership (select checkbox Guest can cancel) and allow guests to edit additional members (select checkbox Guest can edit group membership).
Once you’ve entered all details, select Save.
Manage group memberships
Once set up, venue staff and guests themselves (if enabled) can manage their group memberships. In addition to membership management tasks (eg. manage billing). There are some options specific to group memberships:
- Venue staff can add or remove additional members for group memberships at POS, as membership needs change.
- If enabled by venue, guests can cancel their membership in their online account.
- If enabled by the venue, guests can also add or remove additional members in a group membership directly from their online account. Allowing guests to self-service adding and removing members makes it easier for families to manage their memberships as their household changes, and shifts the burden from POS staff.
Primary members are permanent and cannot be removed. Additional members can be added and removed to a group membership (if configured in the product settings). The billing will adjust automatically based on changes to the additional members.
Enable guests to self-manage their group members or cancel membership
Allow guests to manage their group membership in online accounts:
- In Venue Manager, go to Products > All products.
- (Optional) If the list is large select Membership from the product type filter.
- Select the group membership product you want to edit.
- Scroll to the Additional options section.
- Select Configure guest ability to self-manage membership via online accounts.
- (Optional) Enable Guest can cancel if you want guests to cancel memberships online.
Enable Guest can edit group membership to allow guests to add or remove additional members. - Select Save to apply the changes.
Add and remove group members in online accounts
Guests can manage members directly from their online account. To add or remove additional members, follow the steps below:
- The guest logs into their online account.
- Select Manage group members to add or remove members from the membership.
- To remove an additional member, select Remove members.
- Use the checkbox to select the member to remove.
- Review the billing summary. If a member is removed, any credit is prorated and applied to the next billing cycle.
- Select Remove to confirm the change.
- After the change is processed, select Done. The guest will receive a confirmation email.
- To add members, select Add member.
- Choose one or more additional member options set up for the membership.
- Review the billing breakdown for the changes and select Checkout.
- Select the checkbox to accept the Terms and conditions and Privacy policy and select Continue.
Add and remove group members in POS
Staff can manage members for the guest in POS. To add or remove additional members, follow the steps below:
- In POS, search for the membership holder.
- Select the member to open their profile.
- Select Memberships.
- Review the summary of all members within the group membership.
- To add or remove additional members, select Edit item.
- Select one or more additional members using the tiles.
- To remove add-on members, select Remove additional members.
- Select Remove on the additional member you want to remove.
- Once you’re happy with the changes, select Edit item.
- If there is an outstanding balance, take payment from the guest.
- Complete the payment with the guest.
- Select Done.
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The updated group membership is shown on the membership page.
FAQs
No. Primary members are always included in the group membership and cannot be removed.
A prorated credit is created and applied to the next billing cycle.
Only if available credits do not cover the cost of the change.
Yes. Guests must review and accept an updated booking agreement (if applicable) when removing members.
Any credits from removed members are automatically applied before the guest is charged for new additions.
Yes. Disable the Guest can edit group membership setting on the product to require venue staff to manage member changes instead.