This November, we're excited to introduce three new capabilities focused on Intelligence. These tools are designed to give you smarter insights and help save you time in your day-to-day operations.
Explore the new capabilities below to see how they work.
- Meet ROLLER iQ, your new AI assistant
- Automate your pricing with Price Rules
- Expand your audience through major booking platforms with Channel Management
ROLLER iQ
ROLLER iQ is your new AI-powered assistant built for the attractions industry. It turns your venue’s data into clear answers and actionable insights, helping you make smarter decisions without digging through reports.
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Get insights tailored to your venue
Unlike generic AI, ROLLER iQ understands your business data including financial, bookings and guest feedback to provide relevant insights.
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Save time finding answers
Get fast, data-driven answers to your questions without spending hours in reports. This helps you make confident decisions more quickly.
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Access insights from anywhere
ROLLER iQ is designed to work wherever you are. Whether you're on the venue floor or on the go, you can access key insights from your mobile device.
Request early access
Learn more about ROLLER iQ
Price Rules
Pricing is one of your most powerful levers. With the right strategy, you keep sessions full and revenue growing.
Price Rules make it effortless: set your logic once and it applies across checkout, POS and Venue Manager. They encourage bigger bookings, fill quieter times and capture more at peak — automatically.
In the checkout, savings are clearly highlighted for adding more tickets, choosing off-peak or booking ahead — driving higher basket sizes, stronger conversion and steadier attendance.
Think of price rules as your quiet achiever — flexible, automated pricing working behind the scenes to keep your venue thriving.
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Incentivize larger bookings and boost average spend
Quantity-based price rules encourage guests to add more tickets to a single booking — increasing total booking value and helping you fill sessions faster. Set flexible pricing tiers that offer better value as more tickets are added to the cart.
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Fill quieter times and maximize peak revenue
Time-based price rules help you balance demand by automatically adjusting prices for different times, days, seasons and holidays periods. Lower prices during quieter sessions to drive attendance and set higher prices for weekends or holidays when demand is strongest.
“When I discovered price rules, it was an instant yes — they save us so much admin time. The real win, though, has been seeing how time-based rules turn quiet periods into busy ones. Our Saturday mornings used to be silent, but now they’re filling up because guests are excited by the incentive of a discounted price.”
Marvin Reuter, CEO — Entertainment Wizards (Mining Adventure World)
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Encourage advance bookings and reward early bookings
Early bird price rules reward guests who book ahead, helping you secure sales sooner and plan with more confidence. Offer better pricing for guests who book earlier and standard pricing for those who book closer to the visit date.
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Run automatically — no daily updates needed
Once your rules are set, they run automatically, no tinkering or daily adjustments. If you manage multiple locations, create rules once from your HQ account and roll them out across venues. Pricing stays consistent everywhere while giving local teams flexibility to fine-tune within HQ-defined tiers.
To get started, visit our setup guides:
- Get started with price rules
- Create quantity-based price rules
- Create time-based price rules
- Create early bird price rules
Channel management
Channel Management connects your venue to leading booking platforms like Viator, Klook and GetYourGuide, so your experiences stay visible and accurate wherever guests are searching. It syncs pricing, capacity and availability automatically, helping you reach more guests and manage bookings from Venue Manager.
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Reach more guests with less effort
Guests already use these trusted platforms to plan their visits. Channel Management puts your venue where they’re searching, reaching new audiences locally and globally with no extra effort.
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Keep everything in sync automatically
Channel Management syncs pricing, capacity and availability across all partner platforms in real time. Your listings stay accurate everywhere, helping prevent double bookings and missed sales.
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Manage all bookings in one place
All bookings flow straight into ROLLER, giving you one view of performance across every channel. Track what’s working, manage capacity confidently and make smarter decisions from a single dashboard.
Learn more about Channel Management
Explore the full November 2025 launch
To see the full story behind this launch, including a message from our CEO and additional demos, visit our official Product Launch website.
Discover the full launch story
And there’s more to explore …
Beyond this November Launch, we’re constantly enhancing ROLLER. Customers enjoy monthly releases designed to save them time, boost revenue and improve the guest experience.