Empty midweek slots. Sold-out weekends priced too low. One fixed price leaves revenue on the table — and keeps you manually updating products, prices and schedules to keep up.
Price rules turn pricing into your quiet achiever. Adjust prices by ticket quantity, time or booking lead time — keeping your venue full and profitable and reducing admin time.
Use price rules to:
- Incentivize larger bookings (quantity-based)
- Fill quiet times and maximize peaks (time-based)
- Reward early bookings and boost cash flow (early bird)
Before you begin
Confirm your product types and tickets are supported and required permissions before you start.
- Products: Session passes and standard passes.
- Rules: One rule can be applied per product; the same rule can be reused across multiple products
- Tickets: Standard admission tickets (eg Adult, Child).
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Group tickets: Group ticket variations (eg "Admit 4") are supported for time-based and early bird rules.
- Quantity-based rules don’t apply to products with group ticket variations because group tickets are priced as a single bundle, not per ticket.
- HQ: All price rule types can be created and managed from HQ venues.
- Packages that include passes (package pricing overrides rules)
- Ticket variations set up as discounted consecutive sessions
- Legacy checkout or self-serve kiosks
- Applying more than one price rule to the same product (composite rules)
Choose your price rule
Each product can use one rule. Choose the one that matches what you want to influence.
- Want to encourage larger bookings and increase average order value? Choose quantity-based
- Want to balance peak and off-peak demand? Choose time-based
- Want to encourage advance bookings? Choose early bird
| Rule type | Primary goal | How it works | Example |
|---|---|---|---|
| Quantity-based | Encourage larger bookings | Price adjusts by the number of tickets in the cart. | 1–4 = $24 each, 5–6 = $22, 7+ = $20 |
| Time-based | Balance peak and off-peak demand | Price adjusts by the day, time or custom date (eg special event or holiday). | Weekdays $20, Weekends $25 |
| Early bird | Reward early bookings | Price adjusts by how far in advance a guest books. | 7+ days = $25, 0–6 days = $30 |
These three rule types cover most pricing strategies — they’re simple to set up, flexible to reuse and easy to manage across products and venues.
Plan your pricing strategy
A little planning helps your rules work better.
What are you trying to achieve? Your goal will determine which rule type and which products to focus on.
Goal: Increase average order value (AOV) and fill sessions.
Rule to use: Quantity-based
Products to target: Your core session passes, especially those with small typical booking sizes (eg 2-3 tickets) where a small discount could encourage a larger group.
Goal: Fill quiet times and maximize peak revenue.
Rule to use: Time-based
Products to target: Your main products that run all day or all week (eg General Admission), allowing you to shift demand from busy Saturdays to quieter weekday mornings.
Goal: Secure revenue earlier and improve staff planning
Rule to use: Early bird
Products to target: Any product that benefits from advance bookings, such as session passes or special event tickets.
Small changes can drive big results. You don't need to offer deep discounts. Start with small, clear incentives.
| Rule type | Example tier discounts | Example tiers |
|---|---|---|
| Quantity-based | 5–10% drop per tier; align tiers with session capacity (eg if room fits 6, set tiers at 2, 4, 6) | 1–2 = base, 3–4 = mid, 5–6 = best rate |
| Time-based | $2–$5 difference between peak/off-peak | Weekdays $20, Weekends $25, Holidays $28 |
| Early bird | 15–30% discount to drive early bookings | 7+ days $25, 0–6 days $30 |
Create and apply price rules
Once set up, price rules run automatically.
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Create your price rule, including setting up your pricing tiers — these are different pricing levels based on factors like quantity, time or how far in advance a guest books.
- Apply the rule to your session or standard pass product and set the price per ticket for each tier.
- Save your changes. The rule applies automatically for the product across sales channels.
Price rules support for HQ
If you manage multiple venues, you can create and control price rules from HQ to keep pricing consistent across every location.
From the HQ account:
- Create the price rule.
- Apply the price rule to an HQ product and add prices per ticket per tier.
- Make the product available to venues.
In each managed venue:
- Add the HQ product to each managed venue — the product, linked price rule and pricing set up in HQ come with it.
- Managed venues can view HQ price rules in Products > Price rules > All price rules with an HQ label.
- From the HQ account, use Bulk edit to apply the rule and set prices for each variation per tier.
- Push the updated product to one, some or all your managed venues.
HQ controls the price rule tiers and settings. Managed venues cannot edit them.
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Venues can manage pricing locally. Staff (with the right permissions) can:
Edit the tier prices for each variation in the HQ product settings.
Create local price rules for their own products.
Choose which price rule applies to products in their product list (HQ or local)
Required staff permissions
Can edit products
Can manage price rules
With both permissions, and the venue permission to edit the products, staff at managed venues can create and edit local price rules and product pricing. HQ price rules stay locked and can only be changed in HQ.
Manage all price rules from one place
- From Venue Manager, go to Products > Price rules > All rules.
- You’ll see every price rule and the products using it.
- For managed venues, any HQ price rules display with an HQ label.
FAQs
Yes. You can rename a rule at any time.
To edit or delete a rule’s tiers or settings, first remove it from all products using it, then go to Products › Price rules to make your changes.
You can update prices for each ticket variation (e.g., Adult, Child) at any time — updates only apply to new bookings.
Yes. The same rule can be applied to as many session or standard pass products as you like. This keeps your pricing consistent and saves setup time.
- Schedules control when a product is available to book.
- Price rules control how prices adjust automatically.
- Discount codes are for short-term promotions that guests apply manually at checkout.
Use price rules for your everyday pricing strategy, and discount codes for limited promos.
Group tickets are a single bundle price with the saving already included, so quantity-based rules aren't available for products with group ticket variations included.
To use a quantity-based rule for such a product, first remove the group ticket variation.
- Quantity-based: Price updates automatically if the number of tickets changes.
- Time-based: Price updates if the booking moves to a different day, time or custom date period (eg holidays).
- Early bird: Price stays the same — it’s locked to the original date.
No. Only HQ admins can change an HQ-created rule’s tiers or settings. With the appropriate permissions, managed venues can:
- Update the price per tier for local ticket variations (eg Adult, Child).
- Choose which price rule is assigned to their local products.
Go to Products › Price rules › All rules. You’ll see every rule and the products using it. HQ-created rules are marked with an HQ label.