Empty midweek slots. Sold-out weekends priced too low. One fixed price leaves revenue on the table, and keeps you manually updating products, prices and schedules.
Price rules turn pricing into your quiet achiever. Adjust prices by ticket quantity, time, booking lead time or how full a session is — keeping your venue full and profitable and reducing admin time.
Before you begin
Price rules need progressive online checkouts.
Check product support: Every rule type works with session passes. Standard passes, packages and party packages depend on the rule type, and quantity-based rules don't work with group ticket variations (eg Admit 4). See How price rules work with different product types.
Consecutive sessions: Check that consecutive sessions are turned off in product variation settings. Price rules cannot be applied to session passes or packages with discounted consecutive sessions enabled.
Packages: Packages must contain a single pass at a quantity of one to support a price rule.
Sales channels: Price rules are not supported by legacy checkouts or self-serve kiosks. See Which sales channels a price rule applies to.
You need Can manage price rules to create a rule, and Can edit products to apply it. Administrators have Can manage price rules by default. Administrators and managers have Can edit products by default.
Choose the outcome you want
Start with whichever outcome below matters most right now. Each product uses one price rule at a time, and you can move it to a different rule later.
I want to... | Rule type | Best for... |
|---|---|---|
Grow the size of each booking | Quantity-based | Filling remaining spots in sessions |
Charge more at peak and less off-peak | Time-based | Predictable weekly or seasonal demand patterns |
Get bookings in earlier | Early bird | Improving staffing and stock forecasting |
Price by how full a session is | Capacity-based (beta) | Fluctuating, unpredictable session demand |
Grow the size of each booking with quantity-based price rules
A quantity-based rule lowers the price per ticket as a guest adds more to their cart. Use it when groups book small and you're running sessions with spots left over.
For session passes, ticket quantities are evaluated per session time slot. Tickets across different session times or dates do not combine toward quantity tiers.
Example: 2 to 4 guests $30 each, 5 to 6 guests $26 each, 7 or more $23 each.
See the guide Create a quantity-based price rule.
Charge more at peak and less off-peak with time-based price rules
A time-based rule sets different prices for different days, times or dates. Use it when your busy and quiet periods follow a predictable pattern, whether you want to charge more at peak, less off-peak or both.
Time-of-day pricing applies to products with fixed start times like session passes and party packages. Standard passes support day-level pricing only.
Example: weekdays $20 each, weekends $23 each, school holidays $25 each.
Available in English-speaking locales only. If you haven't created any price rules yet, your venue already includes a pre-built Weekday/Weekend Pricing rule (Products > Price rules). It sets every day to your base price except Saturday and Sunday, and can be customized like any other time-based rule.
See the guides Create a time-based price rule and Set up peak and off-peak pricing to fill your quiet sessions.
Get bookings in earlier with early bird price rules
An early bird rule gives guests a lower price when they book further ahead. Use it when bookings come in too late for you to plan staffing and stock.
Example: booked within 6 days $35 each, booked 7 or more days ahead $30 each.
See the guide Create an early bird price rule.
Price by how full a session is with capacity-based price rules
A capacity-based rule prices each session by how full it is, so you can earn more from the ones that fill first and give guests a reason to book a quiet one. Use it when demand jumps around from session to session.
Example: under 40% full $25 each, 40% to 70% full $28 each, over 70% full $32 each.
Capacity-based pricing is in beta. To join, contact your customer success manager or the support team.
See the guide Create a capacity-based price rule.
Apply the price rule to products
Whichever price rule you choose, the next step is the same. You apply the rule to your products, then set a price for every ticket in every tier. See the guide Apply a price rule to products.
Already using price rules?
What you want to do | Go to |
|---|---|
Change a price, a rule's tiers, days or lead times, or find which products use a rule | |
Check a rule works with a product type | |
Change what guests see in the checkout |
Troubleshoot price rules
What you're seeing | Where to look |
|---|---|
A guest paid a price you didn't expect | |
The rule you want is missing from the Price rule drop-down | |
Prices are right online but look wrong somewhere else | |
Prices changed but guests aren't being told |
FAQs
Can I reuse a price rule for multiple products?
Yes. You can apply the same rule to as many products as you like, as long as each product supports that rule type. This keeps your pricing consistent and saves setup time. See How price rules work with different product types.
What's the difference between schedules, price rules and discount codes?
Schedules control when a product is available to book.
Price rules control how prices adjust automatically.
Discount codes are short-term promotions a guest applies manually at checkout.
Use price rules for your everyday pricing strategy, and discount codes for limited promotions.
Can I apply two price rules to the same product?
No. Each product uses one rule at a time. If you want pricing to respond to two things at once, pick the one that matters more to your venue and review the results before changing approach.
What happens if a booking changes?
Quantity-based: the price updates automatically if the number of tickets changes.
Time-based: the price updates if the booking moves to a different day, time or custom date period (eg holidays).
Early bird: the price stays the same, because it's locked to the original booking date.
Capacity-based (beta): the booking keeps the price it was sold at.
Can I manage price rules across multiple venues?
Yes. You can create every price rule type in HQ, including capacity-based (beta), so pricing stays consistent across locations. Apply the rule when you set up the HQ product, then make it available to your venues. See Create and add HQ products to managed venues and Get started with HQ.
Can a managed venue change an HQ price rule?
No. The tiers and settings are set in HQ and managed venues can't change them. HQ also controls whether venues can change which rule applies to an HQ product, through the Can change price rules on HQ products venue permission. See HQ venue permissions by feature.
With Can edit products, venue staff members can still set their own tier prices for an HQ product, and choose which rule applies to their own local products.
How do I update HQ price rules across venues at once?
Edit the product’s price rule in HQ, then select Select Venues to publish the change to one, some, or all of your managed venues, now or on a schedule. You can apply a rule and set prices per variation per tier in the same edit. See Edit products from HQ and publish changes now or on a schedule.