Use price rules to streamline your pricing strategy, encourage desirable booking behaviors, and boost your venue’s profitability.
Price rules let you automatically adjust ticket prices based on specific criteria — such as when guests book or how many tickets they buy. This helps you drive early bookings, fill quiet times and maximize revenue without creating multiple products or schedules.
There are currently three types of pricing strategies: quantity-based, time-based and early bird.
Buy more and save: Quantity-based pricing [On request]
Quantity-based price rules adjust ticket prices based on the number of tickets purchased, maximizing revenue and capacity by encouraging larger group bookings.
Peak and off-peak pricing: Time-based pricing [Beta]
Time-based price rules let you set different prices for specific days, times or date ranges. Once set up, prices automatically adjust pricing for peak hours, weekends, special events and school holidays without needing multiple products, ticket variations or schedules.
Incentivize early commitment: Early bird pricing [Beta]
Offer discounted pricing to guests who book a set amount of time in advance. Early bird pricing brings in revenue sooner, improves cash flow and reduces uncertainty by encouraging guests to lock in their plans ahead of time.
Key considerations
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A product can use either a quantity-based, time-based or early bird price rule — not all at once.
- Price rules can be applied to multiple products.
- Price rules don't yet apply to passes used in package products. The package product ignores the price rule and applies the package pricing.
- Price rules can't be applied to ticket variations using discounted consecutive sessions or group tickets (eg admit 4).
- Self-serve kiosks and legacy checkouts do not currently support price rules.
Get started
- From Venue Manager, go to Products > Create price rules.
- Choose your pricing strategy (quantity-based, time-based or early bird pricing).
- Create tiers for your rule.
- Apply the rule to the relevant product(s).
- Set the price per tier for each ticket variation.