Empty midweek slots. Sold-out weekends priced too low. One fixed price leaves revenue on the table — and keeps you manually updating products, prices and schedules to keep up.
Price rules turn pricing into your quiet achiever. Adjust prices by ticket quantity, time or booking lead time — keeping your venue full and profitable and reducing admin time.
Use this page to choose the right price rule type. For step-by-step setup, open the linked setup guide for your rule type below.
Why use price rules
Use price rules to:
Incentivize larger bookings (quantity-based)
Fill quiet times and maximize peaks (time-based)
Reward early bookings and boost cash flow (early bird)
Your pricing runs itself — consistent, automated and always working to fill your venue and boost revenue.
Before you begin
Confirm your product types and tickets are supported and required permissions before you start.
Supported
Products: Session passes, standard passes and party packages.
For time-based rules, standard passes support day-level pricing only (eg weekday vs weekend). Time-of-day pricing (eg morning vs afternoon) applies to session passes and party packages only, because they have a set start time that the system can use to apply the rule.
Rules: One rule can be applied per product; the same rule can be reused across multiple products
Tickets: Standard admission tickets (eg Adult, Child).
Group tickets: Group ticket variations (eg "Admit 4") are supported for time-based and early bird rules. Quantity-based rules don’t apply to products with group ticket variations because group tickets are priced as a single bundle, not per ticket.
Party packages:
Party packages support time-based and early bird price rules. Quantity-based price rules are not supported.
Price tiers apply to party tickets only. Inclusion prices (food, drinks, merch) stay the same across all tiers.
HQ: All price rule types can be created and managed from HQ venues.
Permissions
Staff need the Can manage price rules and Can edit products permissions
Not supported yet
Packages that include passes (package pricing overrides rules)
Ticket variations set up as discounted consecutive sessions
Legacy checkout or self-serve kiosks
Applying more than one price rule to the same product (composite rules)
Choose your price rule
Each product can use one rule. Choose the one that matches what you want to influence.
Want to encourage larger bookings and increase average order value? Choose quantity-based
Want to balance peak and off-peak demand? Choose time-based
Want to encourage advance bookings? Choose early bird
Once you understand which type of price rule you need, follow the relevant setup guide below. Select a rule type to open the setup guide.
Rule type | Primary goal | How it works | Example |
|---|---|---|---|
Increase booking size | Price changes based on the number of tickets in the cart. | 1–4: $24 each; 5–6: $22 each; 7+: $20 each | |
Balance peak and off-peak demand | Price changes based on the day, time or a custom date (eg a special event or holiday). | Weekdays: $20 each; Weekends: $25 each | |
Encourage advance bookings | Price changes based on how far in advance a guest books. | 7+ days: $25 each; 0–6 days: $30 each |
After you apply a price rule to a product and set your tier prices, ROLLER adjusts the price automatically based on the rule conditions.
If you’re unsure, pick the rule that addresses your biggest constraint right now (eg session booking size, quiet times or last-minute bookings). You can switch later or use different rules on other products.
Plan your pricing strategy
A little planning helps your rules work better.
Identify your goal and products
What are you trying to achieve? Your goal will determine which rule type and which products to focus on.
Goal: Increase average order value (AOV) and fill sessions.
Rule to use: Quantity-based
Products to target: Your core session passes, especially those with small typical booking sizes (eg 2-3 tickets) where a small discount could encourage a larger group.
Goal: Fill quiet times and maximize peak revenue.
Rule to use: Time-based
Products to target: Your main products that run all day or all week (eg General Admission), allowing you to shift demand from busy Saturdays to quieter weekday mornings.
Goal: Secure revenue earlier and improve staff planning
Rule to use: Early bird
Products to target: Any product that benefits from advance bookings, such as session passes or special event tickets.
Set sensible tier differences
Small changes can drive big results. You don't need to offer deep discounts. Start with small, clear incentives.
Rule type | Example tier discounts | Example tiers |
|---|---|---|
Quantity-based | 5–10% drop per tier; align tiers with session capacity (eg if room fits 6, set tiers at 2, 4, 6) | 1–2 = base, 3–4 = mid, 5–6 = best rate |
Time-based | $2–$5 difference between peak/off-peak | Weekdays $20, Weekends $25, Holidays $28 |
Early bird | 15–30% discount to drive early bookings | 7+ days $25, 0–6 days $30 |
Create and apply price rules
Use the quick steps below for a high-level setup flow. For step-by-step instructions, open the setup guide for your rule type.
Create your price rule, including setting up your pricing tiers — these are different pricing levels based on factors like quantity, time or how far in advance a guest books.
Apply the rule to your party package, session pass or standard pass product and set the price per ticket for each tier.
Save your changes. The rule applies automatically for the product across sales channels.
You can apply the same rule to multiple products. For step-by-step setup, open the setup guide for your rule type below.
Price rules support for HQ
If you manage multiple venues, you can create and control price rules from HQ to keep pricing consistent across every location.
New HQ products (not yet added to managed venues)
From the HQ account:
Create the price rule.
Apply the price rule to an HQ product and add prices per ticket per tier.
Make the product available to venues.
To learn more, see the guide Create and add HQ products to managed venues
In each managed venue:
Add the HQ product to each managed venue — the product, linked price rule and pricing set up in HQ come with it.
Managed venue teams can view HQ price rules in Products > Price rules > All price rules with an HQ label.
Updating existing HQ products (already in venues)
From the HQ account, use Bulk edit to apply the rule and set prices for each variation per tier.
Push the updated product to one, some or all your managed venues.
Who controls what
HQ controls the price rule tiers and settings. Managed venues cannot edit them.
Venues can manage pricing locally. Staff (with the right permissions) can:
Edit the tier prices for each variation in the HQ product settings.
Edit the dates in a custom date group if HQ has enabled override permission for that group.
Create local price rules for their own products.
Choose which price rule applies to products in their product list (HQ or local)
Required staff permissions
Can edit products
Can manage price rules
With both permissions, and the venue permission to edit the products, staff at managed venues can create and edit local price rules and product pricing. HQ price rules stay locked and can only be changed in HQ.
Manage all price rules from one place
From Venue Manager, go to Products > Price rules > All rules.
You’ll see every price rule and the products using it.
For managed venues, any HQ price rules display with an HQ label.
To learn more, see the guide Manage and optimize your price rules
FAQs
Can I edit or delete a price rule?
Yes. You can rename a rule at any time.
To edit or delete a rule’s tiers or settings, first remove it from all products using it, then go to Products › Price rules to make your changes.
You can update prices for each ticket variation (eg Adult, Child) at any time — updates only apply to new bookings.
Can I reuse a price rule for multiple products?
Yes. The same rule can be applied to as many party packages, session passes, or standard passes as you like. This keeps your pricing consistent and saves setup time.
What’s the difference between schedules, price rules and discount codes?
Schedules control when a product is available to book.
Price rules control how prices adjust automatically.
Discount codes are for short-term promotions that guests apply manually at checkout.
Use price rules for your everyday pricing strategy, and discount codes for limited promos.
Why can’t I add quantity-based rules to products with group tickets and party packages?
Group tickets are a single bundle price with the saving already included, so quantity-based rules aren't available for products with group ticket variations included.
To use a quantity-based rule for such a product, first remove the group ticket variation.
Quantity-based price rules are not supported for party packages due to the complexity of their structures.
What happens if a booking changes?
Quantity-based: Price updates automatically if the number of tickets changes.
Time-based: Price updates if the booking moves to a different day, time or custom date period (eg holidays).
Early bird: Price stays the same — it’s locked to the original date.
Can venues edit HQ-created rules?
No. Only HQ administrators can change an HQ-created rule’s tiers or settings. With the appropriate permissions, managed venues can:
Update the price per tier for local ticket variations (eg Adult, Child).
Choose which price rule is assigned to their local products.
How can I check where a rule is used?
Go to Products › Price rules › All rules. You’ll see every rule and the products using it. HQ-created rules are marked with an HQ label.
Learn more
Once you understand which type of price rule you need, follow the relevant setup guide below.