Time-based price rules automatically adjust ticket prices by day, time, or specific date ranges (such as holidays). They help you fill quieter sessions, protect revenue during peak periods, and keep pricing consistent across checkout, POS and Venue Manager — all with one setup.
For example, set lower weekday morning prices to boost attendance, add a weekend premium to capture high demand, and apply a "Holiday" tier to peak periods like school breaks or special events.
Why use time-based pricing
Use time-based rules when you want to:
| Goal | Venue example | How to use it |
|---|---|---|
| Maximize holiday revenue | All attractions (trampoline parks, ice rinks, escape rooms, FECs) | Choose your holiday dates, set a premium “Holiday” pricing tier for those days, and keep lower tiers for quieter hours (eg Mon–Thu, 10 AM–2 PM) |
| Fill off-peak sessions | Trampoline park | Lower weekday morning prices, add a weekend premium and add a holiday tier for peak periods (eg Dec 20–Jan 5). |
| Smooth weekly demand | Ice skating rink | Set Mon–Fri daytime as a standard off-peak rate (base rate), add an evening peak (5–9 PM) and include special event dates like school-holiday shows. |
| Maximize capacity | Escape room or laser tag | Keep Mon–Thu at standard pricing, add weekend peaks (Fri–Sun), and choose long-weekend dates to capture demand. |
| Lift weekday attendance | Indoor play centre | Discount weekdays during the school term, add a weekend premium and create a Holiday tier for school breaks. |
How time-based pricing works
Time-based rules automatically adjust prices based on when guests book — by day, time or custom date range (for special events and holidays).
Think of tiers as levers you can pull to shape demand and revenue. Base keeps pricing steady most of the time, while other tiers (eg Weekend, Evening, Holiday) let you raise or lower prices when demand changes.
| Tickets | Tier: Base (off peak) | Tier: Weekends (peak) | Tier: Holidays |
|---|---|---|---|
| 60-min admission | $20 | $23 | $25 |
| 60-min 6 & under | $15 | $17 | $18 |
| Family of 4 | $60 | $60 | $60 |
Tiers follow this priority:
- Custom dates (eg holidays or special events)
- Override times (specific hours within a day)
- Recurring days (eg every Saturday and Sunday)
- Base tier (applies when no other tier does, often the off-peak times)
How pricing appears in sales channels
Once your rule is applied to a product and tier prices are set, ROLLER automatically updates pricing across checkout, POS and Venue Manager.
Guests always see the correct price for the day or time they select in the online checkout.
If a booking is updated — whether by staff in POS or Venue Manager, or by a guest in their online account — the price automatically recalculates to match the correct tier.
The example below shows how different tiers might appear in checkout once your rule is applied. The checkout automatically reflects your setup, encouraging guests to choose quieter times while keeping premium pricing for sessions that have no issues filling out.
In this example, weekday sessions use the Base tier — the standard price taken from the first ticket type listed in the product settings. The checkout automatically displays this price in each available session time. Because this is the lowest price available, guests aren’t prompted to switch days.
Weekend sessions use the Peak tier, set at a higher price. When guests select a weekend date, a message appears encouraging them to save by booking another day. If they browse different days, lower prices display automatically for those days.
By keeping peak periods at full price, you avoid discounting tickets you’d sell anyway — protecting your best-earning sessions while using lower weekday prices to fill quieter times.
This example shows a time-based override for Friday afternoons. The rule lowers prices earlier in the day (10 AM–2 PM) to $20.00, with the $23.00 peak rate crossed out.
Later sessions (3 PM–7 PM) show the peak $23.00 rate for times that have no issues filling out. The strikethrough highlights off-peak savings for guests, encouraging bookings in quieter hours and helping you balance demand while keeping premium pricing for your busiest times.
Holiday sessions use the Holiday tier, set at premium rates to maximize revenue during high-demand periods. Guests will see a message prompting them to save by choosing a cheaper day if one is available.
Check compatibility before you start
Make sure your product type and setup are supported before creating a rule.
Supported product and ticket types:
- Session passes and standard passes (one rule per product).
- Standard admission tickets (eg Adult, Child).
- Group ticket variations (eg "Family of 4," "Group of 10"). Set peak pricing for your group passes.
Not currently supported with:
- Packages (package pricing overrides price rules)
- Discounted consecutive sessions
- Legacy checkout and self-serve kiosks
Step 1: Create the price rule
Set up tiers that control when prices change.
- From Venue Manager, go to Products > Create price rule.
- Select Time-based pricing.
- Enter a name (eg Weekend and holiday prices).
- Set up your time-based tiers:
- Base tier is already created for you. This is the default price when no other tier applies (eg standard weekday price, often your off-peak times).
-
Add tiers for exceptions (eg Weekends, Holidays) when you want to increase or decrease pricing. These will override the Base tier on the days, times or dates you will define next.
- Assign when each tier applies:
- Use the drop-downs to schedule tiers for recurring days (eg Weekend pricing tier for every Saturday and Sunday).
- For example, base pricing applies Monday to Friday and Weekend pricing applies Saturday and Sundays for peak times.
-
Set override times for specific hours a tier will apply (eg Weekend price for Fridays 3 PM – 10 PM). You can create multiple override times.
- To create custom date groups (for holidays or special events):
- Select Add custom date group, name it (eg Christmas holidays).
- Select Edit tier pricing.
- Choose a default pricing tier (eg Holiday).
- Select single dates or ranges (eg Dec 20–Jan 5).
- (Optional) Apply per-day or time overrides within that period.
- Select Save to save the custom date group.
- Select Save to save the price rule.
Step 2: Apply the rule to products and set prices
Once your time-based price rule is created, link it to a product and set the prices for each tier.
- From Venue Manager, go to Products > All products.
- Select a session pass or standard pass product you want to update.
- Scroll to Session pass/Standard pass details.
- Select the time-based price rule you want from the Price rule drop-down.
- The variations table now includes columns for the time-based tiers that you've set up.
- For each ticket type (eg Adult, Child, Family of 4), set the price you want for each tier.
- Recommended: Turn on Show price comparisons at checkout to highlight estimated savings for cheaper days and times during checkout (currently, only for session passes). Guests see savings messages such as “Book a different day - Save up to 40%”.
- Select Save.
Show time-based price comparisons on checkout
Turn on Show price comparisons on checkout to help guests spot value and spread bookings more evenly across your week in session pass product settings (see above for how).
When this feature is on, the checkout displays an estimated savings message for eligible sessions when there is a lower-priced day available. This prompts guests to save by booking a different day at a cheaper rate, so you can encourage bookings for quieter days or times without reducing the price of high-demand sessions that always sell out. This feature currently applies to session pass products only.
How it works
- ROLLER compares the price for the selected date with the cheapest available ticket.
- The difference displays as an estimated savings percentage (eg Saturday $25 vs Monday $15 = Save up to 40%).
- The message disappears when guests select a lower-priced day.
- When guests select View dates, cheaper sessions are highlighted in the calendar automatically. This replaces the remaining resource availability indicators shown.
This makes it easy for guests to identify the best-value days to visit.
How prices display
- Currently, the comparison and the prices shown on session time buttons and in the calendar use the price of the first ticket variation listed in product variations (eg Adult), even if another variation is set to be cheaper on the day or date (eg Child).
- When price comparisons are enabled in the session pass product setup, the remaining ticket or resource count on each session time button (when enabled in checkout setup options) is replaced by the price of the first listed ticket type for that day and tier, as price takes priority.
- The checkout homepage and product previews display the minimum ticket price across all ticket variations for the day for both product-led and date-led checkouts (when enabled in checkout setup options).
Optimize your pricing
Once your rule is available on products, review how it behaves in checkout and adjust as needed to maximize impact.
Test your setup
From the online checkout, view sessions across different days and times — prices should update automatically based on the correct tier.
From POS and Venue Manager, create a few test bookings and move them between days or times to confirm the correct pricing applies.
Review performance
- Focus your tiers on clear demand patterns (eg weekdays vs weekends, mornings vs evenings).
- Review seasonal tiers regularly to keep pricing aligned with holidays and special events.
- Check sales and attendance data in reports to see the impact on sales, revenue and attendance.
Optimize for results
Use weekday or morning discounts to drive earlier and quieter sessions.
Keep peak and holiday prices firm to protect sessions that have no issues filling out.
Update your custom date groups after each holiday season or special event to reflect changing demand patterns.
Manage your rules
You can view, edit, or reuse your time-based price rules anytime in Venue Manager.
- To view all price rules and linked products, go to Products › Price rules > All rules.
The table shows every rule, its type, and which products it’s applied to.
Rename anytime to clarify purpose (eg Weekend and Holidays, Peak and Super-peak).
You can only edit or delete rule settings (such as tiers or schedules) if the rule isn’t currently applied to any products.
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- From Venue Manger, go to Products > All products. fgdga dsfasadfas adgdfgfhfhsj gffghfgdhdffghdf ndf
- Select the product you want to update.
- Remove the rule from the Price rules drop-down (switch the product back to Fixed price).
- Repeat for all products using the rule.
- Return to Products › Price rules > All rules to view and edit, or delete the price rule.
- Adjust prices for each tier directly in a product’s variations table at any time.
- Updates apply only to new bookings — existing bookings keep their original prices.
FAQs
Yes. A single rule can be reused across multiple products.
If a booking moves to a new time or date, the price automatically adjusts to match the correct tier.
Yes. You can edit price rule settings. To delete or change tiers, first remove the rule from all products using it.
Yes. You can change prices for each tier directly in the product’s pricing table. Updates apply only to new bookings — existing ones keep their original price.