Capital gives eligible venues access to funding directly inside ROLLER, so you can invest in growth when timing matters.
Here, you’ll find an overview of how to get started with Capital and answers to common questions.
How Capital works
Capital is built to support the decisions that help your venue grow, including:
- Expanding with a new venue or attraction
- Preparing for peak periods
- Investing in upgrades
- Smoothing cash flow during quieter times
Access to Capital is venue-specific. HQ and other franchise locations can’t view another venue’s activity or request on their behalf.
If your venue is eligible, you’ll see an offer directly in ROLLER. The process is fast, flexible and there’s no obligation to accept an offer. You can review the details and decide if and when it’s right for your business.
Funding is provided by Adyen and accessed through ROLLER. Offers are based on a proactive risk assessment using multiple factors, including your payment processing data in ROLLER Payments.
Eligibility and access
Capital is available to eligible venues that use ROLLER Payments. Not all venues will see an offer right away.
To be considered for an offer, venues must:
- Be located in the USA
- Use ROLLER Payments
- Have a minimum of three months of transaction history
If you don’t see an offer yet, you may become eligible in the future.
Only the Account Owner can access can view and accept a Capital offer. If you expect to see an offer but don’t, check your user roles and permissions.
Viewing an offer does not commit you to anything. You stay in control the entire time.
Verification code safeguard
To make sure only authorized users can request funds, you’ll be asked to enter a verification code when you visit the Capital page. This added security helps prevent unauthorized requests, especially when multiple staff members share a login.
When you land on the Capital page, we’ll send a unique verification code to the email linked to your ROLLER Account Owner account. Enter this code to view your offer. Each code is valid for 3 minutes.
You’ll be asked for a verification code every time you visit this page, whether or not you have an active grant.
View and accept a Capital offer
When you’re ready to proceed, you can review and accept your offer inside ROLLER.
Find your Capital offer in ROLLER
All Capital offers are hosted in Venue Manager.
To find your Capital offer:
- Log in to Venue Manager with the Account Owner's log in.
- Select Financial services > Capital from the menu.
- Enter the verification code sent to the Account Owner's email.
- You can now review and accept your Capital offer.
Review your offer and request funds
Once you’ve entered the verification code, you’ll be able to review your offer and request funds.
Before requesting, you’ll see all key details clearly upfront, including:
- The funding amount available to you
- How repayments work day to day
- Your total repayment amount
- The % of your funds received that will be used to repay the loan
Your offer includes a minimum and maximum financing amount.
To review your offer and accept funds:
- Use the slider to choose your preferred amount. Fees, daily repayment rate and estimated repayment period update automatically.
- Once you’re comfortable with the amount, select Review offer.
- Review the business financing summary and confirm all details are correct, then select Request funds to submit your request.
- Before funds are issued, you’ll need to accept Adyen’s terms and conditions. In some cases, we may also request additional business information to complete verification.
- If additional details are required, you’ll see this on the confirmation page with clear next steps. Funds won’t be paid out until all required information is submitted and verified.
For US venues, this may include confirming details such as:
- Your economic sector classification
- Legal structure
- Institutional sector
- LEI (if applicable)
- Head office status
- Any relevant legal proceedings
In some cases, we may need additional information to complete your request. Be sure to check the confirmation page for next steps.
Manage an accepted Capital grant
Once accepted, funds are made available as part of your regular ROLLER Payments payout, and repayment tracking is always visible in your account.
Repayments
Repayments are designed to be transparent and flexible.
- Repayments are automatically deducted as a fixed percentage of the funds you receive each day
- Repayment amounts will change based on the funds you receive each day
- Your remaining balance and repayment progress are always visible in ROLLER
Because repayments are aligned to revenue, amounts automatically adjust as your daily funds received change.
If you’re in the US or UK, you can make a manual payment towards the grant at any time by selecting Send repayment on the Capital page. You’ll be presented with bank account details to make the payment to.
Reporting and visibility
To support Capital, several ROLLER Payments reports are being updated to recognise new capital-related transaction types. These changes ensure funding and repayments are clearly visible and distinguishable from standard payment activity.
What’s changing
Payout Export
Two new summary lines will appear:
- Capital Funding Credit
- Capital Repayments
ROLLER Payments Performance dashboard
New Capital Funding and Capital Repayment labels will be added.
Xero Exports (Known Limitation)
Capital repayments will not be included in Xero exports due to an existing net settlement limitation.
FAQs
Capital gives eligible venues access to pre-qualified funding directly inside ROLLER. Funding is provided by Adyen and offers are based on a proactive risk assessment using multiple factors, including your payment processing data in ROLLER Payments.
ROLLER launched Capital to better support the attractions industry and the venues that power it. Growth often depends on timing, whether that’s preparing for peak periods, investing in new experiences, or expanding to meet demand.
By offering access to funding directly inside ROLLER, Capital helps venues move forward with confidence and less friction than traditional funding.
No. Viewing an offer doesn’t commit you to anything. You decide whether and when to proceed.
Offers are based on a proactive risk assessment conducted by Adyen using multiple factors, including your payment processing data in ROLLER Payments.
Eligible venues will have a prequalified Capital offer that reflects what your business can support. You can choose to request the funds you need from $500 up to that offer. The maximum offer for any venue is USD $120k.
Repayments are automatically deducted from the funds you receive before your ROLLER Payments payout is issued. The repayment amount is calculated as a percentage of the funds you receive each day, so it flexes with how your business performs.
Before you accept an offer, you’ll see all repayment details clearly upfront in ROLLER, including how repayments work, what to expect day to day, and your total repayment amount.
Only Account Owners can view and accept Capital offers.
Capital offers are generated at the venue level because each ROLLER Payments account is linked one-to-one with a venue. Offers for HQ managed venues can’t currently be viewed from the HQ account.
Capital is designed to reduce some of the friction of traditional funding. Offers are pre-qualified and repayments are aligned to revenue, with visibility built directly into your ROLLER account.
Funding is provided by Adyen.
Because repayments flex with the funds you receive each day, repayment amounts automatically adjust as your business performance changes.
Each loan has a minimum repayment amount. This is the minimum amount that you’re expected to repay every 30 days. If you expect that you won’t meet your minimum repayment due to changes in your sales, we suggest you proactively contact the support team or make an additional repayment to ensure you meet the minimum repayment amount.
Not all venues are eligible right away. Offers are pre-qualified using multiple eligibility factors, including your payment processing data in ROLLER Payments. Venues must also have at least three months of transaction history before an offer can be generated.