May 2026 marks a major step forward. AI is now a core part of the ROLLER platform, shifting from a platform that supports you to one that actively works with you to grow your business.
This launch brings intelligence deeper into how you run your venue, helping you capture more bookings, grow repeat visitation, and move faster, closing the gap between knowing what needs to happen and making it happen.
Explore the new capabilities below to see how they work
- Guest Experience Agent: Always-on AI chat that handles guest inquiries and bookings 24/7.
- iQ: The latest update to your AI assistant goes beyond insights and can now complete tasks for you.
- Loyalty: Drive repeat visits and increase guest spend with built-in rewards.
- Capital: Fast access to funding to invest in growth.
Guest Experience Agent
Guest Experience Agent is your AI-powered assistant for guest communication, built specifically for the attractions industry.
Guest Experience Agent answers every guest inquiry, so you can capture more revenue. It handles the questions your team deals with every day, from availability and pricing to party bookings and changes, instantly across phone, chat, and email, at any time of day.
Because it’s built directly into ROLLER, it can create and update bookings and capture upsell opportunities in real time. That means more inquiries turn into bookings, while your team stays focused on delivering great in-venue experiences.
iQ enhancements
ROLLER iQ just got sharper. Your AI copilot now turns insights into action.
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iQ Deep Insights gives you clear answers and a recommended plan, so you can understand what’s happening at your venue, what’s driving it, and where to focus next.
- iQ Actions enables you to make booking changes in the moment. Simply tell iQ what needs updating and it’ll act for you.
Loyalty
The venues that outperform aren’t just attracting more visitors. They’re bringing guests back more often.
ROLLER Loyalty helps turn first-time visitors into repeat guests by giving them a reason to return and rewarding them when they do. With spend-based and milestone-based rewards built into ROLLER, you can drive repeat visits and higher guest spend without adding complexity to your day-to-day operations.
ROLLER Capital
ROLLER Capital gives you fast access to funding directly inside ROLLER, so you can invest in growth when timing matters. Whether you’re expanding, upgrading, preparing for peak season, or managing cash flow, Capital helps you move forward without the delays and complexity of traditional lending.
Capital funding is pre-qualified using your venue's data and repayments adjust based on how your business performs day-to-day.
Explore the full story
To see the full story behind this launch, including a message from our CEO and additional demos, visit our official Product Launch website.
Discover the full launch story
And there's more to explore…
At ROLLER, every product enhancement is designed with a bigger purpose in mind: helping operators achieve their most important business goals, from driving growth and guest engagement to improving operational efficiency and scaling with confidence. That’s why our monthly releases are focused on the business outcomes that matter most.