ROLLER iQ lets you compare your venue’s performance against industry benchmarks, so you can clearly see how you stack up against broader trends.
It analyzes your data alongside industry benchmarks to highlight where you’re excelling and where you have room to grow.
These benchmarks draw from insights in the Attractions Industry Benchmark Report, giving you a quick view of how your venue performs across key areas like membership contribution to sales, mobile food and beverage spend, online revenue, guest loyalty and guest experience scores.
Use ROLLER iQ to:
- Compare your venue’s performance to industry standards
- Keep a pulse on your most important metrics
- Highlight your strongest areas
- Pinpoint where you can improve and unlock more growth
Questions to ask ROLLER iQ about benchmarks
Revenue and sales performance
- How do memberships contribute to my total sales compared to industry benchmarks? Compare in percentages.
- How does this month’s food and beverage spending compare to industry benchmarks?
- How does my online checkout performance compare to industry benchmarks?
- How do my add-on sales compare to industry benchmarks?
Guest loyalty
- How does my guest loyalty compare to industry benchmarks?
- How do my repeat guest numbers compare to industry benchmarks?
Guest experience
- How does my guest experience score compare to industry benchmarks?
What to look for
ROLLER iQ shows you how your venue stacks up against industry benchmarks, making it easy to see where you're winning and where there's room to grow.
Ask about areas like revenue, guest behavior, and guest experience to spot trends. Pay attention to how big the gaps are and which direction they're heading. Strong results show you what's working, so you can lean in. Lower results point to clear opportunities to improve.
Tips for useful insights
- Ask about one metric at a time to get clearer comparisons
- Use specific metric names in your questions
- Ask follow-up questions to explore differences in performance
- Compare multiple metrics to build a more complete view of your venue