ROLLER iQ helps you turn guest feedback into clear insights, so you can understand how guests feel about your venue and experiences.
It uses guest survey responses and ratings to analyze sentiment, identify trends, and highlight what guests are saying about specific products, events, or topics. This helps you stay in tune with guest expectations and spot opportunities to improve the experience.
To get the most from ROLLER iQ’s guest insights, make sure you're collecting guest feedback with guest surveys in ROLLER.
Use ROLLER iQ to:
- Summarize guest feedback across your venue
- Identify trends in guest sentiment over time
- Explore feedback for specific products, events, or topics
- Stay in tune with guest experience and expectations
Questions to ask ROLLER iQ about guest feedback
Issues and improvements
- What are guests saying about cleanliness?
- Are there any common complaints in recent feedback?
Positive feedback and strengths
- What do guests like most about their experience?
- What positive trends are showing in guest feedback?
Product and experience feedback
- What are guests saying about birthday parties?
- What feedback are we getting about [product name]?
What to look for
ROLLER iQ helps you identify patterns in guest feedback so you can understand what guests are experiencing across your venue.
As you review results, look for recurring themes in both positive and negative feedback. Pay attention to trends tied to specific products, events, or topics, as well as shifts in sentiment over time.
These patterns can help you spot what guests value most and where there may be areas to improve.
Tips to get better results
- Use specific keywords like product names, events, or topics
- Ask about recent time periods to get timely insights
- Follow up to explore trends or changes in sentiment
- Combine feedback questions with performance data for deeper context