Reward Loyalty. Drive repeat visits. Grow your business.
ROLLER Loyalty is an add-on product, charged in addition to your monthly plan.
It helps attractions identify, reward, and retain guests with a loyalty program built directly into ROLLER. From points and rewards to repeat visit incentives, Loyalty makes it easy to encourage guests to come back more often and spend more when they do.
- Built directly into ROLLER, no additional systems or integrations required.
- Guests are recognized automatically through their payment method, creating a seamless loyalty experience.
- Reward guests based on spend, visits, products, or behaviours that matter most to your venue.
Register your venue for early access
ROLLER Loyalty will launch in Early Access. Venues that add Loyalty to their contract and sign an order form by July 31st, 2026 will receive 3 months free.
Simple to run. Easy for guests to use.
Because Loyalty uses the data already captured in ROLLER, you can launch a program without introducing new systems or processes for your team.
Guests enroll and earn at the point of payment. When a guest pays with their card, it links to their loyalty account automatically so future purchases are recognized instantly. Because Loyalty runs through ROLLER Payments, there's nothing to integrate and everything works within the platform you already use.
Create incentives that encourage repeat visits
Loyalty gives you simple ways to reward the behaviors that matter most to your guests and your venue. You can configure one or multiple rules to shape your program:
- Points-based — guests earn points for every dollar spent on eligible purchases. Points convert into a discount when redeemed, encouraging repeat visits.
- Spend-based — guests unlock rewards after reaching a spending threshold across visits, helping drive higher spend and repeat visits.
- Product milestones — guests unlock rewards after purchasing a specific product or products a set number of times, like a digital punch card, encouraging repeat purchases of key experiences.
Each rule can unlock different reward types, including additional points, fixed amount discounts or free products — giving you flexibility to design a program that fits your venue's goals. Learn more
Keep guests engaged between visits
Guests can easily see their rewards and progress in their online account, giving them clear visibility into what they've earned and what they can redeem.
With automated email reminders, guests stay connected to your program between visits, encouraging them to return and make the most of their rewards.
Manage loyalty centrally
For multi-venue operators, you can manage your loyalty program across all your venues with centralized control from HQ — making it easy to run, update, and oversee performance from one place. Guests benefit from a consistent experience, with rewards recognized wherever they visit.
See what's working and optimize your program
Loyalty includes built-in reporting to help you track performance, understand guest behavior and measure the impact on your business. Track metrics such as repeat visitation, visit frequency, average spend per visit and rewards earned and redeemed.
Common questions
ROLLER Loyalty is a built-in capability that helps venues reward repeat visits and encourage guest retention. It allows operators to configure loyalty programs based on spend, product purchases or points, and enables guests to earn and redeem rewards seamlessly across POS and online checkout.
Repeat visitation is one of the most reliable drivers of growth for attractions. Loyal guests visit more often and spend more over time. ROLLER Loyalty was built to help venues strengthen connections with their guests by rewarding repeat visits in ways that are easy to run and easy for guests to understand.
ROLLER Loyalty is designed to work with ROLLER Payments, allowing transactions and guest activity to be captured automatically at the point of payment with card linking. Guests are recognized and rewards are applied without any additional steps for your team.
No. Loyalty is built directly into the ROLLER platform and uses the data you already capture through guest transactions and guest profiles. You can launch and manage a loyalty program without introducing new tools or changing how your team operates day to day.
Guests are invited to join when making a purchase online, via invitation email sent after making a purchase in venue, or they can sign up through creating an online account. Once enrolled, their purchases automatically contribute toward rewards based on the rules you configure. Guests can track their rewards and progress through their online account.
When a guest joins the program and pays with a card, that card is linked to their loyalty account. When they return and pay with the same card, their loyalty account is recognized automatically. If a different card is used, their account can be matched using their email or phone number.
ROLLER Loyalty supports several rule types designed for attractions, including points earned for spend, spend-based rules, and product purchase milestones — a digital punch card for key experiences. These rules can unlock rewards such as points to redeem for an amount set by you, fixed-amount discounts or free products.
Yes. For multi-venue operators, Loyalty includes HQ-level program management, allowing you to view and manage loyalty programs across your venues. This helps ensure consistent guest experiences while giving operators visibility into program performance.
ROLLER Loyalty includes built-in reporting that helps you understand how loyalty influences guest behavior. You can track repeat visitation, visit frequency, average spend per visit, and rewards earned and redeemed.
Yes. ROLLER Loyalty is designed to work for venues of all sizes — from single-location operators looking for a simple way to encourage repeat visits, to multi-venue brands that want visibility and control across their locations. Programs can start simple and evolve over time as your needs grow.
Get started
Once you've added Loyalty, see the guide Get started with ROLLER Loyalty to walk you through everything you need to do for guests to start earning points and progress towards rewards.