Offer discounts on recurring memberships

Entice guests to become members by offering discounts like short term sign-up offers, or indefinite discounts on membership products.

A Recurring membership discount is a discount type that allows venues to set up a percentage or fixed-amount discount across a specified amount of billing cycles on recurring memberships.

You can offer discounts on memberships that:

• Apply for a fixed-duration (a certain number of billing cycles).
• Apply for the life of the membership (every billing cycle).

The discounts can be either:

• A fixed rate (eg $5 off)
• A percentage (10% off)

This flexible way to apply discounts to memberships unlocks uses like sign-up intro offers that apply for only a few billing cycles, permanent discounts for seniors and many more. This applies to both group and individual membership products.

How does it work?

The setup flow mirrors the normal discount codes setup with setting availability and purchase limits and discount type. When the membership discount type is selected it provides you with the option to specify the duration (fixed or indefinite).

First, select the type of discount you want to offer (either percentage, or fixed-rate) and create a new discount code:

1. From Venue Manager, go to Products, Discount codes and Create a discount code.
2. Enter the name and select the discount type.
3. In the Products section, select Recurring memberships.
4. Use the product drop-down to select which membership products to apply it to.

5. Then, choose the discount duration. Choose between:
   • Fixed duration: a fixed number of cycles (eg first 2 recurring payments).
   • Indefinite: every payment for the lifetime of the membership.

6. Enter the rest of the discount details, like availability and select additional options that apply to your discount type.
7. Select Save.

Example: set up a membership intro offer

A membership intro offer discount works by setting up a recurring membership discount with a fixed duration of the first few billing cycles.

In the following example, a venue is offering 30% off for 3 months on a monthly Adult jump pass.

To set this up:

1. In Venue Manager, go to Products and Discount codes.
2. Select the Create a discount code button.
3. Add a discount name like: Intro offer: 30% off for 3 months.
4. Select Percentage in the Discount type field.
5. Enter 30 in the Value field (%).
6. Select Recurring memberships in Products.
7. Use the drop-down list to select the monthly Adult jump pass product.
8. In Discount duration, select Fixed duration and enter 3 in the billing cycles field.
9. Set Availability and Additional options and select Save.

How to redeem a membership discount

Now that you've created an offer to entice guests to become members you can apply the membership discount at POS and online checkouts.

Online checkout

Share the code directly with guests so they can use these at the checkout, or you can create a discount URL. If the discount has an auto-apply URL, guests land on the page with the discount already attached.

POS

In the cart, search for the recurring discount by name or code and apply it to the membership; the discount line, payment schedule, and minimum commitment update on the payment screen. You can apply more than one recurring discount to the same membership in a single transaction in POS.