Choose the right membership report

Use membership reports to track membership sales, redemptions, and status changes. This page helps you choose the right report and understand what each one shows.

Report	Use this to...
Membership Growth report	Track new memberships sold, churned members, and net growth over time.
Membership Redemptions report	Monitor how often members redeem their membership discount benefits to purchase eligible products.
Membership Status Log report	See status changes for memberships (eg canceled, suspended, upgraded).
Memberships report	View a detailed list of all membership product purchases and their usage.

Before you start

These reports include fixed-price and recurring membership products created with the membership product type. They do not include season or annual passes created as standard pass products.

Use these reports for detailed membership sales, redemption and status data. For a higher-level view of performance over time, use the Analytics dashboards for recurring and fixed-price memberships.

Key terms

Before you review these reports, understand these terms:

Membership purchase – When a guest buys a membership product variation, such as Platinum Monthly Membership.
Membership redemption – When a guest uses a membership discount to buy an eligible product, such as tickets, food, beverages, or merchandise. Some POS redemption activity may also count in this report. Needs verification.
Membership status – For example, current, pending cancellation, declined payment and other status changes.
Membership growth – The difference between new memberships sold and those churned over a selected timeframe.

How membership activity appears in reports

Membership activity can appear in different reports depending on how the membership was used.

Membership activity is usually recorded in one of two ways:

A membership discount is applied during a transaction to purchase an eligible product.
A membership product variation is redeemed at POS.

These actions appear differently in reports.

When a membership is used during a transaction

When a guest uses a membership discount to buy an eligible product, ROLLER records that activity as a membership redemption. This can happen in online checkout, at POS or when staff add the discount to a booking in Venue Manager.

You can review this activity in reports such as:

Membership Redemptions
Discounts by Booking

Use these reports when you want to understand how membership benefits were used in purchases. To learn more, see the guide How can I find membership redemptions in Venue Manager?

When a membership is redeemed at POS

A membership product variation sold at POS can also be counted as a membership redemption when it is redeemed at POS.

This can happen when:

Auto-check-in is enabled in POS device settings.
Staff manually redeem the membership product variation at POS when it is sold.

If a membership product is sold through Venue Manager or the online checkout, it is not counted as a redemption unless a redemption activity occurs.

Key takeaway

Membership activity does not appear in one report only.

If you are reviewing membership usage, check:

Membership Redemptions for high-level redemption activity
Discounts by Booking for transaction-level discount details

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Membership statuses

Membership reports can show different membership statuses depending on where a membership is in its lifecycle. Use the table below to understand what each status means.

Category	Status	Description
Active	Current	Membership is current
Active	Pending activation	Membership will become current on a future date
Active	Pending cancellation	Membership will be canceled at the end of the billing period
Suspended	Declined payment	Recurring payment attempts have failed
Canceled	Terminated	Member has canceled their membership
Canceled	Upgraded	Membership has been upgraded to another membership of higher value
Canceled	Expired	Membership expiry date has passed
Canceled	Renewed	Membership has been renewed and a new billing cycle started

See Additional options in the guide Create your recurring or fixed-price membership products to enable guest cancellation, upgrades and renewal emails to be sent automatically from ROLLER.
To customize membership email templates sent to guests, see the guide Guest email templates.

Access membership reports

From Venue Manager, go to Reports > All reports.
Scroll down to the Guests report section. Alternatively, search for "Membership" and all reports will be listed.
Select the report you want to run.

Read on to learn more about each report.

Membership Growth report

Use this report to track new memberships sold, churned memberships and net growth over time. It helps you monitor retention and acquisition trends.

This report includes recurring and fixed-price membership products only. It does not include season or annual passes created as standard pass products.

Summary metrics

New memberships – The number of memberships sold within the selected timeframe.
Churned memberships – The number of memberships canceled within the timeframe.
Membership growth – The difference between new memberships and churned memberships.

Filters

Use the filters at the top of the report:

Date range – View sales and churn data for a specific time period
Membership product – Focus on specific membership types

Select Apply filters to update the report.

Tips for interpreting the data

Only includes recurring or fixed-price membership product types (excludes standard pass season and annual passes).
Displays data only from 5 February 2020 onwards due to event tracking updates.

View Analytics

The following Analytics visual dashboards and reports can help you regularly monitor the performance and growth of your fixed-cost membership programs over time:

Membership Redemptions report

This report tracks how often membership product discount benefits are used to purchase eligible products. It can also include membership products sold and redeemed at POS.

Summary metrics

Members – The number of unique members who redeemed their membership benefits.
Redemptions – The total number of membership-discounted bookings made from all sales channels (online checkout, POS and Venue Manager) and membership product variation redemptions at POS.

Filters

Use filters at the top to refine results:

Date range – View redemptions for a specific timeframe (eg last 4 weeks).
Membership product variation – Focus on specific membership types to analyze usage.

Select Apply filters to update the report.

Key insights

If redemptions are higher than members, some members redeem benefits multiple times.
If members are low but redemptions are high, a small group uses their benefits frequently.
If redemptions are low, members may not be using their benefits. This may be a good time to review how those benefits are promoted.

Report breakdown

Each row in the report represents an individual membership redemption and includes the following details:

Redemption Date – When the member used their membership discount.
Member Name – The guest who redeemed their membership discount.
Booking ID – The booking ID linked to the booking for the membership product purchase, not the items redeemed. Select to view further details about the member and the product purchased.
Ticket ID – The member's membership number (ticket/item ID in ROLLER).
Product – The membership product variation that was redeemed to purchase eligible products.

Membership Status Log report

Use this report to review membership status changes, such as current, declined payment, terminated, upgraded, and renewed.

Filters

Use filters at the top to refine results:

Date range – View status changes within a specific timeframe.
Membership status – Filter by previous or new status (eg from current to canceled).

Select Apply filters to update the report.

Key insights

Track canceled memberships within a specific timeframe.
Identify suspended memberships to follow up with affected members.
Monitor upgrades or downgrades to understand membership trends.

Report breakdown

Each row shows one membership status change and includes:

Event date – When the status was updated.
Previous Status – The membership status before the change.
New Status – The updated membership status.
Member Name – The member whose membership status changed.
Booking ID - The booking ID for the membership product purchase. Select to view the membership details.
Ticket ID - The membership number (ticket/item ID)

Memberships report

Use this report to view a detailed list of memberships by transaction date.

Summary metrics

Total memberships – The number of memberships purchased within the selected timeframe.
Active memberships – The number of memberships currently active.

Filter the report

Use filters at the top to refine results:

Date range – View memberships purchased within a specific timeframe.
Membership product – Filter by membership type.

Select Apply filters to update the report.

Key insights

Provides a full list of all purchased memberships within the selected timeframe.
Helps track membership expirations and usage trends.

Report breakdown

Each row in the report represents a membership purchase and includes:

Transaction Date – When the membership was purchased.
Booking ID – The transaction linked to the membership.
Membership ID – The membership number (ticket/item ID in ROLLER).
Product – The membership product variation purchased.
Redemption days - Total unique days when the membership was redeemed.
Member Name – The guest who purchased the membership.
Membership Status – The current status (eg current, terminated, etc).
Expiry Date – When the membership expires.

You can right-click the table to add a member’s date of birth, if available. This data comes from waiver date-of-birth information and is available only when a waiver was assigned at the time of purchase.