Loyal guests visit nearly four times more often than casual visitors. ROLLER Loyalty gives you a way to bring them back — rewarding repeat visits and increasing spend, with no extra platform to set up or maintain. It's built directly into ROLLER, so there's nothing new for your team to learn and no integration to manage.
Use this guide to plan your program, configure it in Venue Manager and manage it day to day. Frontline staff supporting guest enrollment and redemption at POS should also review the run your program guides.
What you can do with loyalty
When loyalty is set up and used consistently, you can:
- Turn first-time visitors into repeat guests.
- Increase spend per visit with targeted rewards.
- Grow revenue from guests you already have.
What you'll need
ROLLER Loyalty is built directly into ROLLER — there's nothing to integrate and no new system for your team to learn. Guests can enroll, earn and redeem rewards at the point of payment, whether that's online or in venue.
To support online checkout enrollment and redemption, your venue needs progressive checkouts and online accounts configured.
Loyalty guests are matched automatically to purchases using their email or phone number at checkout.
With ROLLER Payments, card-linked earning is also available, initially for stock item purchases. The guest's payment card is matched to their loyalty account automatically when payment is taken.
Card linking applies to earning points and progress toward rewards only; to apply rewards at POS, staff still need to identify the guest at the start of the sale.
Start here
New to loyalty? Start with these guides before touching any settings in Venue Manager.
Reward repeat and grow revenue visits with ROLLER Loyalty
Understand the basics — how loyalty works, rule types, reward types, how guests earn and the full guest lifecycle from enrollment to redemption.
See Reward repeat visits and grow revenue with ROLLER Loyalty (beta).
Interested in loyalty for your venue?
Talk to the team to learn more or express interest in the beta. To get started, reach out to your customer success manager or the support team.
Plan your program
Before you configure anything in Venue Manager, get clear on how the program works and which rule type fits your goals. A few minutes here saves time during setup and helps you design a program for guests that helps you achieve your goals and guests engage with.
Choose your loyalty rule type
Different rule types support different business outcomes. Compare rule types to choose the one that best fits your venue.
See Choose the right loyalty rule for your goal (beta).
Set up your program
Configure your program rules and how guests earn, choose your rewards, set your point value and update your terms and conditions. Once rules are active, guests start earning points and progress towards rewards automatically on every qualifying purchase — no additional effort required from your team.
Set up loyalty rules and rewards
Configure program rules in Venue Manager. Activate preset rules or create rules from scratch. Update your terms and conditions before you go live.
See Set up loyalty rules and rewards in Venue Manager (beta).
Automated loyalty emails: what guests receive and when
Understand the full guest communication lifecycle — invitation, welcome, rewards progress and reward reminders — so your team knows what to expect after enrollment. See Automated loyalty emails: what guests receive and when [Coming soon].
Manage loyalty across multiple venues
If your venue uses HQ, you can manage your loyalty program centrally — configuring rules and rewards once across all your managed venues. Guests earn and redeem rewards across locations automatically.
As of May 2026, HQ loyalty will run a single program across all managed venues with the same program rules, earn rates and rewards. Venue-level variations and cross-venue redemption are not currently supported.
Run your program
Enrollment and redemption are where your program delivers value. Consistent habits at POS — adding a booking holder, checking in bookings — make the difference between a program guests engage with and one they forget about.
Enroll guests in your loyalty program
Guests are invited to join at the POS, and can enrol online or via email. This guide covers how enrollment works and how your staff can support guests at POS — including promoting sign-ups with QR code posters around your venue.
See How guests join your loyalty program (beta).
Redeem rewards at POS and online
When guests unlock rewards, staff can apply them at POS. Guests can also redeem during online checkout when signed in to their online accounts.
See Redeem loyalty rewards at POS and online (beta).
Manage a guest's loyalty profile
Review guest progress, check point balances and adjust rewards when needed.
See View and manage a guest's loyalty profile from Venue Manager (beta).
FAQs
Find answers to common questions about how earning, enrollment and redemption work.
Who earns points when multiple guests contribute to a payment?
Points are awarded to the booking holder only. If multiple guests contribute to a payment, all points go to the booking holder once payment is complete.
Can guests link multiple payment cards to one loyalty account?
Card linking is not yet available. When it launches, guests will be able to link multiple cards to one loyalty account. Each card can only be linked to one account. Card linking will require ROLLER Payments.
Do guests need an online account to use loyalty?
Guests need an online account via progressive online checkouts to view their rewards balance, track their progress and redeem rewards during online checkout.
Can Loyalty run on POS only?
Venues without progressive checkouts can still run the program through POS only. Guests can enroll via email and redeem rewards at POS, but won't be able to self-enroll, view their points balance, track their progress, or redeem rewards through the online checkout and online accounts.
Do membership payments or redemptions earn loyalty points?
No. Recurring membership payments are not bookings and do not trigger loyalty earning. Membership redemptions are also excluded from points and progress toward rewards.
Do birthday party bookings earn loyalty points?
Yes. Birthday party bookings are treated as group bookings — the booking holder earns the points.