Set up loyalty rules and rewards in Venue Manager (beta)

Set up loyalty rules and rewards in Venue Manager to encourage repeat visits and reward guest loyalty. This guide walks you through how to configure your program so guests can start earning automatically on qualifying purchases and unlock rewards when they meet the conditions you set.

Before you start

Before you begin, make sure:

• You know which rule type you want to use.
• You’ve decided which rewards guests will unlock.

If you’re unsure which rule type to use, see Choose the right loyalty rule for your goal (beta).

Go to loyalty program settings

From Venue Manager, go to Loyalty > Settings.

From here, you can edit and activate a preset rule, or create your own. Preset rules are inactive until you activate them.

Customize and activate preset rules

Preset rules give you a faster way to launch loyalty. Instead of building from scratch, you can update the default settings and activate the rule that best fits your goal.

Edit the Per $1 spent rule

Use this rule to reward guests based on how much they spend.

1. Select the options menu (3 dots) next to the rule.

2. Select Edit reward rule.

   

3. Under Applies to, the rule is preset to All products (excluding gift cards).

   To limit earning to specific products, choose Selected products, then select products you want to include.

   

4. Under Reward, the rule is preset to 2 points per $1 spent.

5. To change the earn rate, enter a new value.

   

6. Select Save.
7. Set the status to Active, then save the page.

Edit the cumulative spend rule

Use this rule to reward guests after they reach a total spend milestone.

1. Select the options menu (3 dots) next to the rule.
2. Select Edit reward rule.
3. Under Cumulative spend, the rule is preset to unlock after $500 in total spend.
4. To change the milestone, enter a new spend amount.
5. Under Applies to, the rule is preset to All products (excluding gift cards).
6. To limit which products count toward the total, choose Selected products, then select the products you want to include.
7. Under Reward, the preset unlocks a $10 off fixed amount discount.
8. To change the reward, adjust the value or select a different reward type.
9. Select Save.
10. Set the status to Active, then save the page.

Create a new reward rule

Create a new reward rule when you want more control over how guests earn and what they unlock. You can choose the earning trigger, decide which products apply and set the reward guests receive.

1. Select Add reward rule.
2. Under Ways to earn trigger, choose one:
   • Cumulative spend.
   • Product purchase (Quantity).

Configure the trigger

Set the earning condition based on the rule type you selected:

• Per $1 spent: Confirm whether earning applies to All products (excl. gift cards) or choose Selected products.
• Cumulative spend: Enter the total spend amount required to unlock the reward and choose which product variations count toward that total.
• Product purchase (Quantity): Enter the number of purchases required, then select which product variations count toward the rule.

Choose the reward

Choose the reward guests will unlock when they meet the spend or purchase target.

1. Under Reward, choose one:
   • Points
   • Free product
   • Fixed amount discount
2. Then configure the reward details:
   • If you're using Points, enter the number of points awarded.
   • If you're using Fixed amount discount, enter the discount amount.
   • If you're using Free product, select the product guests will receive.
3. Select Save.

Configure point redemptions

Set the point value to control how much redeemed points are worth at checkout.

1. Go to Loyalty > Settings.
2. Scroll to Point redemptions.
3. Set the Point value (eg 1 point = $0.01).

This setting determines the discount guests receive when they redeem points on qualifying products at checkout.

Example

If you set 1 point = $0.01:

• 100 points = $1 discount

• 500 points = $5 discount

• 1,000 points = $10 discount

Activate the rule

Once your rule is configured, activate it so guests can start earning.

1. Confirm the rule Status is set to Active.
2. Repeat the process to add additional rules if needed.

You can run multiple rules at the same time, but only one Per $1 spent rule is allowed in each loyalty program.

Set reward expiry (optional)

Set reward expiry if you want unused rewards to expire after a defined period.

1. Under Expire rewards, enable expiry if required.
2. Set how long unused rewards remain valid (eg 12 months).

Edit a rule

1. Select the rule.
2. Select Edit reward rule.
3. Make changes and select Save.
4. Save the program page.

What happens after you activate a rule

Once an active loyalty rule is in place:

1. Guests receive an email invitation to join after a purchase at POS, through the online checkout or Venue Manager

2. Guests select Accept & Join and agree to the loyalty terms and conditions.

3. After joining, they can begin earning on eligible purchases and unlock rewards when the rule conditions are met.