Get started with ROLLER Loyalty (beta) – Help Center

Build repeat visits and reward returning guests with a loyalty program in ROLLER that helps strengthen guest connection and encourage ongoing engagement.

Whether you're planning your program, setting up rules or training front-of-house staff, this hub guides you from strategy to execution. Use the steps below to configure loyalty in Venue Manager, enroll guests and apply rewards at checkout.

Loyalty is currently in beta with selected venues. As the program evolves, guest-facing experiences and reporting capabilities will expand. To learn more, reach out to your customer success manager or the support team.

What you can achieve with loyalty

When loyalty is set up and used consistently, you can:

Encourage repeat visits.
Increase spend per visit.
Reward milestone behavior.
Recognize returning guests at checkout.

Loyalty helps you create meaningful reasons for guests to come back.

Set up, enroll and manage loyalty

Use the guides below to launch loyalty successfully.

During beta, staff must be assigned a custom role based on the administrator or manager role with the relevant loyalty permissions enabled to set up loyalty rules and manage loyalty rewards. Loyalty includes two permissions: Can edit loyalty settings and Can adjust loyalty rewards.

1. Understand how loyalty works

Start here to see how loyalty earning rules, rewards, enrollment and redemption fit together.

See the guide How loyalty works (beta).

2. Choose the right loyalty rule for your goal

Different rule types support different business outcomes.

See the guide Choose the right loyalty rule for your goal (beta) to compare rule types and choose which one best fits your venue.

When loyalty is enabled, example preset rules are already available in Venue Manager. You can activate one as-is or edit it to match your goal.

3. Set up loyalty rules and rewards in Venue Manager

Configure your reward rules in Venue Manager so guests can start earning points and progress toward milestones. You can easily customize preset rules or create rules from scratch.

See the guide Set up loyalty rules and rewards in Venue Manager (beta).

Once your rules are active, guests can begin earning immediately on qualifying purchases.

4. How guests join your beta program

Once loyalty rules are active, guests who subscribe to the venue mailing list in ROLLER enroll through an email invitation sent after a purchase online or at POS or after staff create a booking for them in Venue Manager.

Guests can also self-enroll in loyalty after an online checkout purchase via their online account.

See the guide How guests join your loyalty program (beta).

5. Redeem rewards at POS

When guests unlock rewards, staff apply them during checkout. Guests can also redeem rewards during online checkout when signed in to their online account.

See the guide Redeem loyalty rewards at POS (beta).

6. Manage a guest’s loyalty profile from Venue Manager

Review guest progress, check points balances and adjust rewards when needed.

See the guide View and manage a guest’s loyalty profile (beta).

Guests can also view their points, rewards and progress toward future rewards by logging into their online account.