Questions
Why is my Google Analytics report missing data from ROLLER?
Why is my GA4 account missing transactions from ROLLER?
Why is revenue data missing from my Google Analytics dashboard?
Why is there a discrepancy between actual online checkout sales and the sales registered in Google Analytics?
Requirements
You must have Google Analytics tracking enabled in ROLLER and a Google Analytics account.
Google Analytics is a free service offered by Google that tracks and reports website traffic, enabling you to monitor and measure user behavior and the overall performance of your checkouts.
Suggested reasons
Before we run through some reasons why data may be missing from your Google Analytics reports, you will first need to check the following:
You’ve set up the measurement ID correctly in ROLLER for Google Analytics.
You’ve set up your reports and filters correctly in Google Analytics, and you have data coming through.
If there are still differences between the report data in ROLLER and the reports you’ve set up in Google Analytics, then some reasons why Google Analytics may not be able to capture all your website data are as follows.
Plug-ins blocking tracking data
Some guests may use browser plug-ins that block cookies and tracking scripts from your website. Browsers like Safari and Firefox already block tracking by default, and guests can install additional plug-ins, like uBlock Origin, for enhanced privacy. When these plug-ins are active, Google Analytics cannot capture the events and data from these guests, resulting in missing information in Google Analytics.
Browser and operating systems blocking tracking data
Certain browsers and operating systems actively block sending data to third-party platforms like Google Analytics, with some research showing approximately 68% of laptop and desktop users block Google Analytics, and 88% of Firefox users.
For example, Safari, Firefox, Brave and even Microsoft Edge have built-in tracking prevention features that block third-party trackers. Additionally, users in Europe, under GDPR regulations, can deny the use of certain cookies, including marketing and performance cookies like Google Analytics.
A cookie is a small text file that is stored on a guest’s computer by a website they visit, containing information about the guest’s browsing activity. For example, when a guest logs into an ecommerce store or online checkout and adds items to their cart, a cookie may be used to remember the items and keep them in the cart as the guest navigates to different pages on the site.
Adblockers
Guests may employ adblockers, which can also interfere with Google Analytics and Google Tag Manager tracking. These adblockers can block the calls made by these tracking tools, affecting the data collection process.