Improve your membership program by discovering information related to membership cancellations. Track how long members are staying for and how much they used their membership, while it was active. Use this report to discover trends and information related to membership cancellations.
Gain even more clarity by asking members why they’re leaving when they cancel their membership. Learn how to set this up in the guide Capture reasons for membership cancellations.
Report on membership cancellations to discover trends
The Membership Cancellations report shows all of the voluntary membership cancellations that have occurred over a period. This report shows to all venues that have members.
It shows purchase dates, cancellation dates, redemption counts, tenure and cancellation reasons. Here's how:
Go to Reports and All reports.
Select the Membership Cancellations report.
Use the date selector to select which period to view, and select Apply.
If you want to review membership cancellations from a certain period (eg. the past 6 months) use the date selector drop down and select Within the last and then select the time period you want to review. The cancellation date is what determines whether a membership cancellation will show up in the report filter, not when the membership was purchased.
What the fields show
Here's what the fields show in the Membership Cancellations report.
Field | What it shows |
|---|---|
Members name | The name of the member |
Members email | The email address of the member |
Purchase date | Date the membership was purchased |
Cancellation date | Date the membership was moved into a cancelled status |
Product | The membership product that was cancelled |
Redemption days | Total unique days where the membership was redeemed in the venue. This indicates how much the membership was actually used. |
Booking ID | The original booking ID of the membership purchase |
Ticket ID | The unique identifier of the membership. This differentiates memberships that were purchased under the same booking ID. |
Tenure (days) | Number of days (count) between when the membership was purchased and when it moved to cancelled status. |
Value (currency) | The total amount billed for this membership product across the tenure of the membership. |
Sales channel | Where the membership was cancelled from, either Venue Manager or in the member's online account (if enabled). |
Status | The cancelled status the membership ended in. |
Reason code | If enabled, the cancellation reason selected from the drop down list by the guest or staff member actioning the cancellation. Learn more in the guide Capture reasons for membership cancellations. |
Reason given by guest | If enabled, the guest can enter their own reason in a free text field. This field shows that reason if entered. Learn more in the guide Capture reasons for membership cancellations. |