Read up on our terminology dictionary developed by ROLLER for users to understand our system and services.
For key terms used in ROLLER reports, refer to the guide Key concepts & terms in ROLLER reports.
A
Account - platform provided as part of the ROLLER service that includes one or more venues
Account menu - menu in Venue Manager where multiple venues are listed and where you can log out
Activity - a log of events that have occurred in relation to a booking or guest
Add-on - product typically sold as an upsell alongside an associated pass
Adyen - online payment gateway popular in the US
Allocate device - the act of linking a virtual device created in ROLLER to a physical device
Alternate address - used to specify an address other than the venue address at which an event occurs
Annual pass - pass with unlimited entry for a year from purchase
API (Application Programming Interface): A set of rules and protocols for building and interacting with software applications, used by ROLLER for data insights and business intelligence.
API keys: Credentials used for authentication when accessing the ROLLER API, often with rate limits.
App - standalone tool, used for specific tasks, running on its own dedicated device
Availability - a number of items available for purchase at a given time
Availability selector - a tool used in Venue Manager to search for available products with specified criteria
B
Booking - order placed by a guest to be used at a venue containing booking items, purchase information and guest details
Booking calendar - a tool used to visually represent past and future bookings at a monthly level and make bookings based on availability
Booking confirmation email - email received by booking holder upon booking confirmation or time of purchase
Booking date - date at which a booking occurs (not to be confused with transaction date)
Booking email - email address where notification for online bookings are sent
Booking holder - guest in whose name the booking is held
Booking ID - the unique number assigned to a booking
Booking item - a single entity within a booking
Booking name - booking holder used for the booking name unless otherwise specified
Booking notes - notes made against a booking in Venue Manager. Not shown in POS
Booking notification email - the email (if different from enquiry email) that ROLLER will send a notification to when a purchase is made via the online checkout
Brand & appearance: Refers to the setup of a venue's branding elements (like logos and colors) to ensure a consistent guest experience across all of ROLLER's guest-facing applications and documents.
C
Cart - a collection of items a guest intends to buy
Checkout - customized online tool (either embedded in a venue's website or standalone) used to sell selected products
Checkout builder - tool in Venue Manager used to create and manage custom online checkouts
Cloud-based - data stored, managed and processed online
Company - a single entity with many contacts used to make a booking for a business
Complimentary - booking that's been given free of charge
Confirmed - booking status where the capacity is reserved (ie any booking status that is not draft)
Contact - guest attached to a booking
Contact phone - phone number used by ROLLER to contact the venue
CRM (Customer Relationship Management) - a collection of tools that allow venues to track guests and their behaviour
D
Dashboard - a visual overview of a venue's sales and attendance is shown in Venue Manager when you first log in
Data binding - method of storing new data in a venue's database so that it can be used in the correct place later
Data capture - the act of collecting useful information from your guests to help with analytics or marketing
Data import - method of adding information (eg booking, guests) to the ROLLER platform from an external source
Default logo - a venue's logo used in all instances unless otherwise specified at the application level
Device (physical) - hardware used to run ROLLER applications
Device (virtual) - configuration of settings and products used on a physical device
Device template - reusable device configuration used to set up and manage multiple devices from a single place
Discount - fixed or percentage amount reduced from the total sale cost (please note this cannot be applied to gift cards)
Discount code - the alphanumerical code used to redeem discounts
Donation - product type that is a donation to the venue, has no tax element and legal donation receipt can be provided
E
Enquiry email - email address where enquiries submitted by forms are sent
Exclusion date - days when a product cannot be sold
Expiry date - date at which point a product is no longer redeemable
F
Fast cash - quick method of completing a sale in the POS
Forms - tool for collecting data from guests
Form builder - tool in Venue Manager used to create and edit forms
G
Gift card - pre-paid, a reusable voucher redeemable at a venue for a given time, usually given as a gift
Gift card ID - a unique identifier assigned to gift cards, either generated automatically or defined by the venue
GL Code - see reporting category
Global search - search field in Venue Manager and an option in POS that is used to search for bookings, guests, and ticket holders
Google Chrome - the recommended web browser powered by Google that should be used to run all ROLLER applications
Google Tag Manager - a tool powered by Google that allows you to manage and deploy marketing tags on your website
Google Analytics - a tool that lets you measure your advertising ROI as well as track your video and social networking sites and applications
Grid - filterable, sortable list that uses columns to display the properties of each item
Group booking - booking for multiple guests
Group ticket - a ticket that allows multiple people to be admitted with the purchase of one ticket
Groupon - a voucher that is purchased from an e-commerce site for discounted products and redeemed at the POS
Guest - person or company that purchases items from the venue
H
I
Inbox – module containing all form responses from guest enquiries
Integrations - a setting in Venue Manager that allows you to manage all of your integrations in ROLLER such as Google Tag Manager and Google Analytics
Invoice - a bill or tab that is sent to the guest for money owed on a particular booking
Itemized ticket - ticket containing a single booking item, accessed by the booking item ID
J
K
Knowledge Base - this library of support articles that explain how to use ROLLER
L
Log - list of calls or tasks relating to a booking
Loyalty - program used by venues to encourage repeat visitation/ purchase by offering rewards
M
Mailing list - opt-in list of guests and their email addresses, used to send product updates, promotions or other marketing material
Manager code - password used to restrict some roles from performing certain actions (eg refunds)
Master ticket - ticket containing all booking items, accessed by the booking ID
Member - a type of guest that receives benefits such as special offers and discounts
Membership - pass that defines the benefits awarded to members
Merge tag - Are used in templates such as Template Studio to retrieve a variable (data such as First Name) from a booking, venue, product, etc
Menu - group or category of products defined by the venue and sold in POS
Minor - guest that is not old enough to sign their own waiver and must have it signed by a parent or guardian
Modifier - property added to an item at the time of purchase such as milk to coffee
Modifier group - set of similar modifiers, grouped so that a single option can be selected from the group when added to a product
More options menu - button with three dots that provides contextual actions to the item associated with it
Multiple-booking resource - resource which allows for many bookings from different guests to fill up the capacity
Multi-pass - pass that can be redeemed multiple times over a given period
N
Notification centre - repository located in Venue Manager of notifications generated after the completion of reporting tasks
O
On-site - occurring or available at a physical location
Onboarding - the process of setting up a new venue
Open product - a product with no defined price — which is determined at the time of sale
Opt-in - guest's explicit decision to join the mailing list
Opt-out - guest's explicit decision to not join, or be removed from the mailing list
Order - term interchangeable with 'booking' but not encouraged
Overbooking - booking with a quantity of items greater than the availability
P
Package - a group of products sold for a single price
Package variations - package that contains multiple variations of groups of products
Par qty - quantity set to help manage stock levels
Party - session-based group booking that occurs across multiple resources at a venue
Pass - type of product that gives access to a venue or activity
Payment Express - online payment gateway popular in New Zealand
Payment gateway - online merchant through which payment is processed
Payment terminal - device used to make payments with debit/ credit card
Pending - status of booking awaiting confirmation or settlement
Platform - software, hardware and other technology underlying the ROLLER service
Playground - copy of a live environment used for training
Product tag - A label or keyword assigned to products to group them for easier management, menu building, and organization in online checkouts and POS.
POS (Point of sale) - app used at a venue to sell products, attach waivers to bookings and redeem guest tickets
POS notes - notes against a booking by POS users. Shown in both POS and Venue Manager
POS PIN - password used to log in to POS
POS tile - button displayed in a POS menu that contains a summary of an individual product and when clicked, adds a single instance of that product to the cart
Primary color - venue's primary brand color, used in all apps unless specified at the app level
Product - entity created and sold through the ROLLER platform, such as a pass, session, membership, add-on or gift card
Product category - a group of products
Product instructions - information recorded at the product level and given to guests after they make a purchase. Displayed in emails and on PDF tickets
Progressive checkouts: Customizable online checkout used for selling tickets and products, including dedicated checkouts for food and beverage.
Public phone - phone number displayed in guest-facing applications such as booking confirmation emails
Q
R
Recurring pass - pass used for classes and other repeating events
Redemption - the act of exchanging a pre-purchased pass in return for a booking
Redemption date - date by which a product must be used
Release notes - a record of all new features and improvements released to the ROLLER platform
Renew - the act of increasing the validity of a membership for a given period
Report - set of data gathered from a ROLLER account over a given time period used for accounting and analysis
Reporting category - identifier used to categorize products for reporting purposes (GL codes)
Reserve - action on a booking which reserves the capacity and confirms the booking
Resource - defines the capacity of physical areas in a park to prevent overselling
Retail barcode scanning - ability to automatically add items to the cart in POS by scanning the barcode on a physical item
RFID - wireless technology used to transmit data between a device and ROLLER
Role - category assigned to a staff member that limits their permissions
ROLLER Connect - service for integrating payment terminals and printers with ROLLER
Runsheet - grid used to display session-based bookings at the booking item level
S
Sales channel - place where a sale occurred: Venue Manager, POS, self-serve kiosk or online checkout
Saved view - saved the configuration of column and filter settings for a grid
Schedule - reusable configuration of days on which a product is sold
Season pass - pass with unlimited entry for a defined period
Secondary color - venue's secondary brand color, used in all apps unless specified at the app level
Segment - a group of guests that share a combination of attributes or demographics (eg guests with a birthday in March)
Self-Serve Kiosk - a standalone app that runs on a kiosk, desktop computer or tablet that allows guests to buy products and sign waivers
Session - an interval of time when an activity occurs
Session pass - pass used to redeem a time-restricted activity
Simple package - package that contains a single group of products
Single booking resource - resource in which the full capacity is reserved when any one booking is placed in that resource
Smart menu - POS menu using tiles for a group or category of products defined by the venue and sold at POS
Staff - all users who hold an account at a venue
Standard pass - pass that can be redeemed for an activity that does not have a specific duration
Starting balance - initial balance of a gift card when purchased
Stock - goods or merchandise kept on the premises of a venue that is available for sale or distribution
Sync waivers - action from POS which directly syncs the latest waiver data to the POS local storage
T
Tab - a tally of items ordered that needs to be settled prior to leaving
Thumbnail - small image used to add visual information to help sell or describe a product in the checkout, POS, availability selector or Self-Serve Kiosk
Ticket - manifestation of a pass that gives the holder access to a venue or activity
Ticket holder - guest associated with a specific booking item
Ticket type - child component of a pass used to define variations such as price or resource
Till history - a record of past POS till sessions showing the payment totals and finalised cash balance
Till note - note left by a staff member alongside a POS till summary
Timeout - duration of time that when expired, returns the application to a starting position
Transaction date - date when a booking was purchased (not to be confused with booking date)
U
Upgrade - the act of substituting a membership for one that has greater value
V
Validity -a time period during which a pass can be redeemed
Variation - one of many child products of a parent stock item that shares some attributes but differs in others
Venue - a physical park or attraction where bookings are redeemed
Venue group - a collection of venues contained within one parent company and accessed with a single login
Venue Manager - tool used to manage a venue's products, bookings and operations
Venue settings: The initial configuration and setup parameters for a new venue account within Venue Manager.
W
Waiver - a legal document that a guest must sign before participating in an activity in order to surrender their rights to pursue legal proceedings against a venue in the case of injury
Waiver holder - a guest that holds a valid waiver, signed by themselves or by a parent or guardian
Waiver kiosk - standalone app used by guests to sign waivers at a venue