Create your package products

Packages are a powerful way to boost sales and delight guests by bundling products together at a discounted price. 

Whether you're combining tickets with food, drinks, or merch, packages not only simplify the decision for guests — they also let them choose the items they want, creating a more personalized experience. That means more convenience for guests, and more opportunities for you to increase average spend and drive more bookings.

Example: A Meal Deal with Ticket + Food + Drink

For example, you could create an activity meal deal package with:

• 1 ticket
• 1 choice of drink
• 1 choice of food

At checkout, guests build their combo — like a burger and soda, nuggets and juice, or pizza and coffee. 

This setup ensures every ticket purchase drives extra spend, while still giving guests flexibility to choose the options they prefer.

Where you can sell

You can sell package product deals with single inclusions or options sets across all channels:

• Online checkout – Guests can choose their food and/or drink when booking
• Venue Manager – Staff select options during in-venue sales
• POS – Staff can create or edit package bookings and inclusions
• Online accounts – Guests can manage or update choices after purchase when configured in online accounts

What to know before you start

Packages are made up of variations, and each variation is a different version of the deal — with its own price, rules, and bundled inclusions (eg ticket, food and beverage items, merch).

Keep the following in mind when creating packages:

• Each variation can include one session pass, giving you full control over how ticketed access is bundled.
• You can mix fixed inclusions (like a ticket or pizza) with option sets that let guests choose items (like drinks, merch or meals).
• Stock products can only be used in option sets.
• Fixed-price memberships can be included in packages. (Recurring memberships and gift cards are not supported.)
• All included items must be available on the same days — otherwise the entire package won’t show, even if other items are available.
• The checkout flow adapts automatically:
   
  • Session pass included? Guest chooses date and time.
  • Standard pass included? Guest chooses date only.
     
• Revenue is split across the included items based on the cost values you set — making reporting clean and accurate.

Walkthrough: Create a Pizza and Drink combo

A combo (or bundled) package in ROLLER is a product made up of multiple items sold together for one price — like a pizza and a drink.

In this example, we'll create a single variation that includes:

• A single pizza (no choice, fixed).
• A choice of drinks guests can choose from during checkout.

Step 1: Create a new package product

1. From Venue Manager, go to Products > Create product.
2. Select Package.

Step2: Add the content

• Name: Required. Keep it short and clear.
• Description: Add a guest-facing description to encourage purchases.
• Tags: Use to organize your products into checkout sections and POS menus across ROLLER.
• Image: Upload a 640 × 390 px image (WEBP, JPG, PNG, up to 1 MB).

Step 3: Add the package details

Create your package variations. 

Each variation sets the price, inclusions and settings for a version of the package that guests can purchase.

To create a variation:

1. Select Create variation.
2. Enter a name for your variation.
3. Select Add item to add one or more items.
    
   • Only one session pass ticket type can be added to a variation, such as Adult or Child.
   • Each pass added to a variation must share the same sales availability dates as the package, including the same days set in the session pass product schedules.
   • If one item doesn't match, the whole package product won’t be available on the days in your sales channels — even if other items in a variation are.
      
4. Choose the inclusion type:
    
   • Single inclusions – items that are automatically linked in the package (eg one pizza, or one ticket type).
   • Option sets – give the guest a choice between stock items (eg choose one drink from a list).
      
5. For single inclusions:
    
   • Select a product variation from the drop-down.
   • Adjust the Quantity (number of items) that make up the package and Unit price (offer at a discounted price to encourage guests to purchase the variation).
      
6. For option sets:
    
   • Select the stock items for guest to choose from (eg choose your meal).
   • Adjust the Quantity (number of items) and Unit price (offer at a discounted price to encourage guests to purchase the variation).
      
7. To delete an item, select the trash can icon.
8. (Optional) Select Advanced settings to:
    
   • Add a custom variation description and/or upload a specific image to override the main package description and image.
   • Select Hide from online sales to restrict this package variation from being purchased online.
      
9. Select Save when you’re done, or Create variation again to add more versions.
10. Use the drag and drop handles on the side of the list to reorder the variations and display the most relevant variation options first in the checkout. 
     

Step 4: Set up sales availability

Packages follow the availability rules of all included product variations. If one item isn’t available, the entire package won't show up for sale on those dates, even if other items are avaialble.

• Ongoing: Keep the package available indefinitely, starting from the selected start date.

• Date range: Set a fixed start and end date for availability.

• Specific days of the week: Limit the package to only show on chosen weekdays.

• Exclusions: Block out certain dates or date ranges (eg public holidays, peak periods) even if the package is otherwise available.

Example
A package is set to run Monday to Sunday. It includes:

• A session pass available only Monday to Friday

• A T-shirt and soft drink available every day

On Saturday and Sunday, the package won’t appear because the session pass isn’t available. To fix this, update the session pass availability to include weekends.

Step 5: Customize additional options

Customize the package product further with the following options:

• Add-ons: Choose products to upsell during online checkout.
• Alternative printer: Print wristbands using a wristband printer.
• Booking reminder: Send an email to guests at a given time before the booking date.
• Confirmation required: Require guest confirmation for bookings.
• Deposit: Allow guests to make a partial payment with a fixed price or percentage deposit.
• Forms: Select a custom form you've already created to request additional information during guest purchase.
• Hide from online sales: This item is not available for purchase online.
• Itemized tickets: Create individual tickets for each inclusion if you want to redeem items separately.
• Purchase limits: Set a minimum or maximum for how many tickets must be purchased across all variations for a single session.
• Reporting category: Select the reporting category for this package.

Step 6: Save and add to your sales channels

Select Save once the package has been created. Then, add it to a POS menu for in-venue sales or to an online checkout for guests to purchase online.

How packages show up in bookings and receipts

• When you go to the Order tab of a booking in Venue Manager, each item in a package appears on its own line.

• On receipts, items are also split out — making it crystal clear for guests and staff.

Reporting revenue

When you sell a package, the revenue is split across the included items. That way, all your reports stay accurate and consistent.

• Use the Detailed Product Sales report to see both the total transaction and the breakdown by item.

• Remember: nothing is attributed to the package itself — it all flows through to the product variations inside.