Percentage discounts are a great way to make your pricing feel more approachable. From “20% off all jump passes” to “Save 15% on your entire purchase,” these offers work well because they scale with what the customer spends.
In this guide, we’ll show you how to set up percentage discount codes in Venue Manager.
Configure the discount
- From Venue Manager, go to Products > Discount codes > Create a discount code.
- Give your discount code a name to identify it in ROLLER.
- Under Discount type, select Percentage.
Employee discount
Select Is an employee discount to accurately report on employee discount usage. This does not change any details of the discount.
Maximum discount amount
Select Set maximum discount per booking ($) to put a dollar-amount limit on the discount.
Choose how you’ll generate the discount code(s)
Manually: Enter a code, then press Enter. You can create multiple codes. Select the X icon to remove a code.
Upload via CSV: Batch upload up to 1,000 codes using a template. Download the CSV template and replace it with your own codes.
Issue on purchase: ROLLER issues a unique discount code when a guest purchases specific products. With this option you can also select to use the ticket ID as the discount code. The guest can then use their ticket ID number as the discount code. Their purchase and ticket ID will be attached to their confirmation email.
Create the percentage discount
1. Set the percentage amount of the discount.
2. Choose which products the discount applies to. You can select specific categories or individual products.
Set restrictions on the discount
Discount restrictions ensure discounts are used as intended, giving all guests a fair chance to enjoy the savings while keeping the offers sustainable.
| Option | Definition |
|---|---|
| Restrict booking dates | Limits the discount to bookings on designated dates only. You can choose whether the code applies to a single date or across a date range. For example, if you set the discount for December 5th, guests can only apply it to tickets for that day, even if the product is available throughout December. |
| Restrict redemption dates | Limits when guests can use the discount code to buy products or tickets through online checkout or self-serve kiosks. For example, if the code is valid only in October, a guest purchasing an October ticket in September won’t be able to use it—they'll need to wait until October to apply the discount. Restrict Times (for session passes online): This option allows you to control when the discount can be used by setting specific start and end times during the day. |
| Applications | Limit where in ROLLER the discount can be used, such as POS, progressive checkouts, Venue Manager or a combination. |
Set usage rules on the discount
Apply limits to control how often discount codes can be used, to keep them aligned with your marketing goals and prevent overuse. You can create urgency by capping redemptions, for example, making the code available only to the first 10 guests who use it.
- Select Limit how many times a discount code can be used.
- Enter the total number of times the code can be used.
- Decide how the limit applies.
| Option | Description |
|---|---|
| Per code | Set how many times the discount code can be used across your guest base. This discount applies once per booking. For fixed-amount discounts for selected products, the discount only applies to one applicable booking item in the cart, and counts as one use of the discount code.
|
| Per code per day | This option works like per code, but limits code usage to a specific number each day, within any set booking date restrictions. |
| Per guest |
This option restricts each guest to using the discount code only once, to prevent multiple uses by the same guest (eg one use per guest). Add booking rule: You can enable this option to specify how times a guest can use the code for fixed amount discounts for selected products in a single booking. |
| For each selected product (regardless of quantity purchased) | Every booking transaction counts as one use of the code when applied, regardless of how many items are bought. For example, if a code is good for 10 uses on General Admission and Child tickets, buying 5 General Admission tickets at once counts as one of the 10 uses. |
| Across selected products (quantity purchased counts towards uses) | Each applicable booking item in a booking is counted as one use. For example, a code with a 5-use limit for a session product will count each ticket in a transaction towards this limit. Buying 3 session tickets in one transaction equals 3 of the 5 allowed uses. |
Check and save the discount
Confirm that the discount type, restrictions, and usage limits are set up correctly before saving. Once everything is in order, Save the discount to activate it for your guests.