Weekend mornings are often packed, while weekday afternoons can be surprisingly quiet. A time-based price rule automatically adjusts ticket prices based on the day of the week or time of day the guest visits. This way, you can maximize revenue during peak hours while offering off-peak pricing to drive attendance during slower periods. Prices update automatically across checkout, POS and Venue Manager.
Use this guide to build the rule. To apply it to a product afterwards, see Apply a price rule to products.
The permission Can manage price rules is required to create and edit price rules. The permission Can edit products is required to apply the price rule to products.
Why use time-based pricing
Use time-based rules when you want to:
Goal | Venue example | How to use it |
|---|---|---|
Maximize holiday revenue | All attractions (trampoline parks, ice rinks, escape rooms, FECs) | Choose your holiday dates, set a premium "Holiday" pricing tier for those days, and keep lower tiers for quieter hours (eg Mon–Thu, 10 AM–2 PM) |
Fill off-peak sessions | Trampoline park | Lower weekday morning prices, add a weekend premium and add a holiday tier for peak periods (eg Dec 20–Jan 5). |
Smooth weekly demand | Ice skating rink | Set Mon–Fri daytime as a standard off-peak rate (base rate), add an evening peak (5–9 PM) and include special event dates like school-holiday shows. |
Maximize capacity | Escape room or laser tag | Keep Mon–Thu at standard pricing, add weekend peaks (Fri–Sun), and choose long-weekend dates to capture demand. |
Lift weekday attendance | Indoor play centre | Discount weekdays during the school term, add a weekend premium and create a Holiday tier for school breaks. |
How time-based pricing works
Time-based rules automatically adjust prices based on when guests book: by day, time or custom date range (for special events and holidays).
Think of tiers as levers you can pull to shape demand and revenue. Base keeps pricing steady most of the time, while other tiers (eg Weekend, Evening, Holiday) let you raise or lower prices when demand changes.
Tickets | Tier: Base (off peak) | Tier: Weekends (peak) | Tier: Holidays |
|---|---|---|---|
60-min admission | $20 | $23 | $25 |
60-min 6 & under | $15 | $17 | $18 |
Family of 4 | $60 | $60 | $60 |
Tiers follow this priority:
Custom dates (eg holidays or special events)
Override times (specific hours within a day; session passes only)
Recurring days (eg every Saturday and Sunday)
Base tier (applies when no other tier does, often the off-peak times)
To check this rule type works with your product, see How price rules work with different product types. For where the rule prices and what happens when a booking changes later, see Which sales channels a price rule applies to.
Available in English-speaking locales only. If you haven't created any price rules yet, your venue already includes a pre-built Weekday/Weekend Pricing rule (Products > Price rules). It sets every day to your base price except Saturday and Sunday, and can be customized like any other time-based rule.
Before you begin
Check the product type first. Time-based rules work on session passes, standard passes (by day only), party packages, and packages containing a single pass. See How price rules work with different product types.
Check your session settings. Price rules cannot be applied to products that have consecutive sessions enabled.
Step 1: Create a time-based price rule
Set up tiers that control when prices change.
From Venue Manager, go to Products > Price rules > Create price rule.
Select Time-based pricing.
Enter a Price rule name (eg Weekend and holiday prices).
Set up your time-based tiers:
Base tier is already created for you. This is the default price when no other tier applies (eg standard weekday price, often your off-peak times).
Add tiers for exceptions (eg Weekends, Holidays) when you want to increase or decrease pricing. These will override the Base tier on the days, times or dates you will define next.
Assign when each tier applies:
Use the drop-downs to schedule tiers for recurring days (eg Weekend pricing tier for every Saturday and Sunday).
For example, base pricing applies Monday to Friday and Weekend pricing applies Saturday and Sundays for peak times.
Set override times for specific hours a tier will apply (eg Weekend price for Fridays 3 PM – 10 PM). Override times only apply to session pass product types. You can create multiple override times.
To create custom date groups (for holidays or special events):
Select Add custom date group, name it (eg Christmas holidays).
Select Edit tier pricing.
Choose a default pricing tier (eg Holiday).
Select single dates or ranges (eg Dec 20–Jan 5).
Optional: apply per-day or time overrides within that period.
Select Save to save the custom date group.
Select Save to save the price rule.
Custom date groups always override recurring day and time settings, ensuring holiday pricing automatically applies during your busiest periods, then reverts when the range ends.
Step 2: Apply the price rule to products and set prices
The steps are the same for every rule type. See Apply a price rule to products.
To choose what guests see in the checkout, see Manage checkout display settings for price rules.
Check it works
From the online checkout, view sessions across different days and times. Prices should update automatically based on the correct tier.
From POS and Venue Manager, create a few test bookings and move them between days or times to confirm the correct pricing applies.
If a session shows a price you didn't expect, check the tier priority above. A custom date group overrides an override time, which overrides a recurring day, so a holiday group left in place from last year will still win.
To rename a rule, change its tiers, update prices on products already using it, or get more out of time-based pricing, see Manage and optimize price rules.