Create your standard pass products

A standard pass gives guests the freedom to arrive whenever they like on valid days, with no fixed session times. It suits large venues like theme parks or museums, and even for smaller venues that don’t need strict capacity control.

When to use

Use a standard pass for experiences that don’t require guests to arrive at set times. They do not require schedules like session passes do. 

Common examples include:

• Event tickets – entry on a set date with flexible arrival times
• Day passes – one-time use, valid any time during the day
• Multi-use type passes – multiple visits over a set period (eg every Sunday for a month)
• Season or annual passes – unlimited visits within the pass period

Key terms

• Pass: the product a guest buys (eg Day pass, Annual pass)

• Ticket type: the option a guest chooses within a pass (eg Adult, Child, Family)

• Ticket: what the guest receives after purchase and uses for entry

Step 1: Create a new standard pass

1. From Venue Manager, go to Products > Create product.
2. Select the Standard pass product type.
3. The standard pass product settings open for you to customize. 

Step 2: Add the content

Add the basic details guests and staff will see in checkout and POS.

Step 3: Set up the standard pass details

Create ticket types such as Adult, Child, Concession or Family.

You can also add a price rule to automate your pricing strategy with simple, flexible rules based on time, day or booking session size, keeping sessions full and helping you capture more revenue, without constant updates.

Apply a price rule (optional)

Price rules adjust pricing automatically based on conditions you set, such as session size, peak times or how far in advance guests book. There are three types of price rules you choose from.

Choose a rule from the drop-down or create one in Products > Price rules.

1. You can apply one price rule per product.

2. You can reuse the same rule across multiple products.

3. Switching from Fixed price updates the Variations table to show the price rule's tiers.

4. You can choose to display estimated price comparisons for time-based or highlight early bird pricing on checkouts (this option is selected by default). 
   
   Buy more and save prompts and comparisons for quantity-based price rules automatically display in checkouts (no option). 

Add ticket variations

1. In Variations, select the placeholder row to edit it.

2. Set variation name and base price per ticket.

3. If you're using a price rule, enter the price for each tier and ticket variation.

4. Set the Quantity for the variation.
   • Any quantity limit you enter in the variation quantity setting will restrict the total number of tickets that can be issued.
   • For venues with large capacities and tickets where the guest can show up at any time (eg open entry), check the Unlimited box.
   • You'll also need to select Unlimited if you want to use a resource to manage the ticket's capacity, then add the resource in the ticket's Advanced options. This means that when guests purchase a standard pass ticket, it will reduce the capacity set for the resource for the entire day.
5. Select Create variation to add another ticket, then repeat the steps above. 
6. Use the drag and drop handles to reorder the different variations to display the most relevant ticket options first in the checkout. 

Advanced options (per variation)

When editing a variation, select the Show advanced options checkbox for further options to customize.

Step 4: Set the sales availability 

Set when your pass can be sold and used (redeemed). Availability settings control when passes can be sold and used.

Unlike session passes, you don't set up schedules for standard passes. Instead, use these availability settings to configure when the pass is available for purchase.

What days can this pass be used? (required)

• Select the dates or recurring days guests can use the pass. Guests can only redeem their pass for entry on these dates.
• You can also override the default availability text shown in checkout and confirmation emails to make it clearer when the pass can be used (eg “Valid all summer 2025”).

Set when guests can access the pass online

Set the period when guests can buy this product online. This helps manage demand and gives you full control over product release timing.

Use date rules to:

• Open or close online sales for promotions or limited releases

• Control daily sale times (eg only from 12 PM each day)

• Keep the product always available until a fixed date

Exclusion period

Add blackout dates when guests can’t buy or redeem (eg closures, maintenance days, public holidays like Christmas Day and New Year’s Day).

Optional settings (pass rules and limits)

Choose how the pass behaves after purchase.

Step 5: Additional options

Configure the settings that support your sales flow and operations.

Save and launch

1. Select Save.

2. Add the pass to your online checkout or a POS device menu. Or, use product tags to add products automatically to checkouts and POS menus.

3. Use product tags to add products automatically to checkouts and POS menus.

Quick launch checklist

• The pass appears in the right checkout or POS menu.

• Sales dates are open for the right period and times.

• Valid use days match what staff and guests expect.

• Blackout dates are added for closures.

• Variations are ordered with your most common ticket types first.

If the pass isn’t appearing online or at POS, check sales availability first.

Learn more

• Create and manage your products
• Get started with price rules
• Create a group pass using a standard pass product
• Event passes using standard pass product type
• ROLLER + Groupon integration
• Create and organize product tags in Venue Manager